Zycus - Director - Marketing (10-15 yrs)

We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

Key Responsibilities:

- Demand Generation & Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.

- ABM & Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.

- Sales & Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.

- Event & Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.

- Content & Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.

- Partner & Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.

- Marketing Analytics & ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Qualifications & Experience:

- Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School

- Should have at least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.

- Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.

- Strong expertise in demand generation, ABM, digital marketing, and event marketing.

- Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.

- Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.

- Exceptional communication, leadership, and project management skills.

Why Join Zycus?

Work with a leading procurement SaaS company at the forefront of AI and automation.

Opportunity to lead US marketing strategy and drive measurable business impact.

Competitive compensation, growth opportunities, and a collaborative work environment.