Product Marketing Manager

Certinal, a leader in digital signature solutions, is looking for a strategic and hands-on Marketing Manager to drive product awareness, demand generation, and customer engagement. This role requires expertise in product marketing, content creation, GTM strategies,ABM, and field marketing.

Key Responsibilities:

• Product Marketing: Develop positioning, messaging, and adoption strategies for Certinals solutions.
• Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices.
• Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance.
• Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis.
• Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team.
• Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation.

Qualifications:

• 5+ years of marketing experience, preferably in B2B SaaS.
• Strong background in demand generation, product marketing, GTM, and content creation.
• Analytical mindset with expertise in campaign performance measurement.
• Excellent communication skills and experience with marketing automation tools.

Why Should You Join Us?

• Recognized u202fas a leader by Analysts. Zycus is cited as a Leader in The u202fForrester Wave's Contract Lifecycle Management for Buy-Side u202fContract Suite, Q4 2021. Find out more about us and read the report u202fhttps://www.zycus.com/
• Certinal u202feSign is a future-ready Digital Transaction Management solution u202fthat provides trust, security, and compliance. Zycus's Certinal u202fmeets the global standards for eSignature and u202fu202fu202fu202fu202fhas external 3rd u202fparty validation of compliance undertaken by Ernst & Young (https://certinal.com/esign-legality.html)
• Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.
• Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.

About Us

Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services. About Zycus:Zycus is a pioneer in cognitive procurement, offering a comprehensive suite of procurement performance solutions powered by artificial intelligence. With over two decades of experience, Zycus is trusted by leading global organizations to drive efficiency, savings, and compliance in their procurement processes. Zycus' solutions cover the entire source-to-pay cycle, ensuring seamless integration and superior performance.