Aptus Data Labs - Chief Marketing Officer (6-8 yrs)

Aptus Data Labs is a leading Data and AI company based out of Bangalore. We offer innovative analytical solutions and consulting services to help businesses make quick, data-driven decisions essential for growth and sustainability in evolving industries. Leveraging cutting-edge data management technologies, Data Science, and Decision Science, along with domain-specific KPIs, mathematical algorithms, and our proprietary "Aptus Accelerators," we enable organizations to identify risks and capitalize on key business opportunities with enhanced forecasting.

Role- Chief Marketing Officer (CMO)

Location: Bangalore or Mumbai

Employment Type: Full-Time

Position Summary:

- The Chief Marketing Officer (CMO) will drive Aptus Data Labs' global marketing strategy, focusing on elevating brand visibility, expanding market presence, and achieving business growth in the dynamic Data & AI domain. The ideal candidate will bring strategic vision, marketing expertise, and technical proficiency to position Aptus Data Labs as a leader in the industry.

Key Responsibilities:

1. Strategic Marketing Leadership:

- Develop and implement a comprehensive marketing strategy and Annual Operating Plan (AOP) aligned with company goals in Data & AI solutions.

2. Brand Management:

- Strengthen the Aptus Data Labs brand identity, ensuring resonance with tech-savvy and data-centric audiences.

3. Digital B2B Marketing:

- Execute targeted digital campaigns, content marketing, and social media engagement to drive lead generation and business development.

4. Market Analysis and Insights:

- Conduct in-depth research to identify trends, opportunities, and competitive positioning in data science and analytics.

5. Customer Engagement:

- Develop customer-centric initiatives to enhance client relationships and foster engagement.

6. Collaboration with Sales and Product Teams:

- Align marketing strategies with product/platform offerings and sales goals through close collaboration with sales, pre-sales, and product teams.

7. Analytics and Reporting;

- Leverage data analytics to measure campaign effectiveness, optimize strategies, and support data-driven decision-making.

8. Event Management:

- Plan, execute, and conceptualize marketing events at national and international levels hosted by Aptus Data Labs.

9. Analyst Relations:

- Build and maintain strong relationships with analyst groups (e.g., Everest Group, ISG, HFS, Gartner) to enhance brand visibility and market penetration.

Qualifications:

- Extensive marketing leadership experience, preferably in technology or data & analytics.

- Proven expertise in digital marketing, brand management, and market analysis.

- Strong understanding of data analytics and its application in marketing.

- Excellent communication, leadership, and strategic planning skills.

- Extensive experience with HubSpot (all modules) and website development.

- Proficiency in using Google Analytics, Tag Manager, SEMrush, and CRM tools for sales, marketing, and content functions.

- Hands-on experience in integrating marketing assets with CRM platforms.

Education and Experience:

- Bachelor's degree Engineering + Master in Marketing / Business, or related field (MBA preferred).

- 6-8 years of experience in digital marketing, business development, and sales.

Key Attributes:

The CMO will play a pivotal role in shaping Aptus Data Labs' future in the fast-evolving field of data science and analytics. This position requires a unique combination of strategic vision, technical expertise, and a passion for innovation.

Why Join Us?

Aptus Data Labs offers an opportunity to work at the forefront of technology, enabling enterprises to harness the power of data and AI. Join us to lead impactful initiatives and make a difference in the industry.