8 SVG Express Services Jobs
Chief Marketing Officer (5-7 yrs)
SVG Express Services
posted 2d ago
Flexible timing
Key skills for the job
Job Summary:
We are seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our global marketing efforts and drive significant business growth. The ideal candidate will be a seasoned marketing leader with a proven track record of developing and executing innovative marketing strategies that build brand equity, generate demand, and achieve measurable results. As a key member of the executive leadership team, the CMO will play a critical role in shaping the company's overall strategic direction and driving its success in a dynamic and competitive market.
Responsibilities:
Strategic Marketing Leadership:
- Develop and implement a comprehensive global marketing strategy aligned with the company's overall business objectives.
- Lead the development and execution of integrated marketing campaigns across all channels, including digital, traditional, and experiential.
- Drive brand strategy, positioning, and messaging to enhance brand awareness and equity.
- Identify and capitalize on emerging market trends and opportunities.
- Provide strategic counsel to the CEO and executive leadership team on all marketing-related matters.
Brand Management & Communications:
- Oversee all aspects of brand management, ensuring consistent brand messaging and visual identity across all touchpoints.
- Develop and manage public relations and communications strategies to enhance the company's reputation and visibility.
- Lead the development of compelling content and messaging that resonates with target audiences.
- Manage crisis communications as needed.
Digital Marketing & Demand Generation:
- Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Develop and implement demand generation strategies to generate qualified leads and drive sales growth.
- Utilize data analytics and marketing automation tools to track campaign performance and optimize marketing efforts.
- Oversee E-commerce marketing strategies if applicable.
Market Research & Competitive Analysis:
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats.
- Develop and maintain a deep understanding of customer needs and preferences.
- Utilize market insights to inform marketing strategies and product development.
Team Leadership & Development:
- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Mentor and develop marketing talent, providing guidance and support for professional growth.
- Establish clear goals and performance metrics for the marketing team.
- Manage external marketing agencies and vendors.
Budget Management & ROI Analysis:
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Track and analyze marketing ROI, providing regular reports and insights to management.
- Optimize marketing spend to maximize impact and efficiency.
Sales Enablement:
- Work closely with sales leadership to ensure marketing efforts support sales goals.
- Develop and provide sales enablement tools and materials.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5+ years of progressive marketing experience, with significant leadership experience.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Deep understanding of digital marketing, brand management, and demand generation.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to build and lead high-performing teams.
- Experience with marketing automation and CRM systems.
- Experience in the relevant industry to the company.
Desired Skills:
- Experience with global marketing initiatives.
- Experience with data-driven marketing and analytics.
- Experience with product marketing.
- Experience in a high growth company.
Benefits:
- Competitive executive-level compensation package.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunity to lead a dynamic and innovative marketing team.
- Significant impact on the company's growth and success.
- Opportunity to work with a team of high performing professionals.
Functional Areas: Sales
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