Manager - Retail & Marketing - Jewellery Business (7-15 yrs)

Manager - Retail and Marketing

- Strategically seeding the brand as a new choice and way to shop jewelry in the region.

- Identify relevant channels of communication (local relevant media) that would reach the TG and give them a compelling reason to visit the boutique.

- Plan and implement BTL activities (Seeding and engaging activities) to drive new walk-ins to the boutique through alliances and being present at key touch points within the catchments.

- Monitor the enrichment of CRM for better understanding of customers and planning delight, reactivating dormant customers programs for old customers.

- Creating top of mind recall as a luxury brand in the respective cities by providing inputs to the brand team on relevant media and positioning.

- Keeping a track of luxury buyers spending behavior, media consumption patterns and activities, constantly feeding the same to the brand team.

- Conduct objective evaluation of the various marketing & PR campaigns and activities (ATL and BTL) and suggest way forward in planning new campaigns.

- Maintain awareness of market trends in the luxury retail space and understand forthcoming
customer initiatives.

- Keep track of key promotional activities by the competition.

- Study needs and behavior of the customers and identify reasons for their purchase / nonpurchase.

- Identify opportunities of improvement in the existing retail experience for the customers (VM, service etc.).

- Planning and executing trunk shows in key feeder markets across the main store location.

- Ensure smooth retail operations and compliance to Zoya way of life.

- Recruitment of retail staff and people management.

- Continuously work with the product team and giving feedback on customer preferences on products and price points to ensure a targeted conversion for the brand.

- Ensuring the retail team is motivated and delivers a compelling customer experience that creates a benchmark in the industry.

- Ensuring Adherence to all company policies.

- Defining clear KRA's for boutiques managers and mentoring them to deliver the targeted revenue.