Chief Marketing Officer (5-7 yrs)

Job Summary:

We are seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our global marketing efforts and drive significant business growth. The ideal candidate will be a seasoned marketing leader with a proven track record of developing and executing innovative marketing strategies that build brand equity, generate demand, and achieve measurable results. As a key member of the executive leadership team, the CMO will play a critical role in shaping the company's overall strategic direction and driving its success in a dynamic and competitive market.

Responsibilities:

Strategic Marketing Leadership:

- Develop and implement a comprehensive global marketing strategy aligned with the company's overall business objectives.

- Lead the development and execution of integrated marketing campaigns across all channels, including digital, traditional, and experiential.

- Drive brand strategy, positioning, and messaging to enhance brand awareness and equity.

- Identify and capitalize on emerging market trends and opportunities.

- Provide strategic counsel to the CEO and executive leadership team on all marketing-related matters.

Brand Management & Communications:

- Oversee all aspects of brand management, ensuring consistent brand messaging and visual identity across all touchpoints.

- Develop and manage public relations and communications strategies to enhance the company's reputation and visibility.

- Lead the development of compelling content and messaging that resonates with target audiences.

- Manage crisis communications as needed.

Digital Marketing & Demand Generation:

- Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.

- Develop and implement demand generation strategies to generate qualified leads and drive sales growth.

- Utilize data analytics and marketing automation tools to track campaign performance and optimize marketing efforts.

- Oversee E-commerce marketing strategies if applicable.

Market Research & Competitive Analysis:

- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats.

- Develop and maintain a deep understanding of customer needs and preferences.

- Utilize market insights to inform marketing strategies and product development.

Team Leadership & Development:

- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.

- Mentor and develop marketing talent, providing guidance and support for professional growth.

- Establish clear goals and performance metrics for the marketing team.

- Manage external marketing agencies and vendors.

Budget Management & ROI Analysis:

- Develop and manage the marketing budget, ensuring optimal allocation of resources.

- Track and analyze marketing ROI, providing regular reports and insights to management.

- Optimize marketing spend to maximize impact and efficiency.

Sales Enablement:

- Work closely with sales leadership to ensure marketing efforts support sales goals.

- Develop and provide sales enablement tools and materials.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

- 5+ years of progressive marketing experience, with significant leadership experience.

- Proven track record of developing and executing successful marketing strategies that drive business growth.

- Deep understanding of digital marketing, brand management, and demand generation.

- Strong analytical and problem-solving skills.

- Excellent communication, presentation, and interpersonal skills.

- Proven ability to build and lead high-performing teams.

- Experience with marketing automation and CRM systems.

- Experience in the relevant industry to the company.

Desired Skills:

- Experience with global marketing initiatives.

- Experience with data-driven marketing and analytics.

- Experience with product marketing.

- Experience in a high growth company.

Benefits:

- Competitive executive-level compensation package.

- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.

- Opportunity to lead a dynamic and innovative marketing team.

- Significant impact on the company's growth and success.

- Opportunity to work with a team of high performing professionals.