Airtribe - Chief Marketing Officer (5-12 yrs)

Chief Marketing Officer

About Airtribe:

Airtribe is redefining professional upskilling. We don't do boring, pre-recorded courses that no one completes. We build high-intensity, high-impact learning experiences-cohort-based programs, live workshops, and hands-on projects-designed for ambitious professionals.

Our programs are crafted by top industry practitioners from companies like Razorpay, Microsoft, and Gojek, focusing on real-world application, peer learning, and community-driven growth.

We've built a strong foundation, with thousands of learners, a thriving community, and strong brand recall in India's upskilling space. Now, we need to 10x our growth-across brand, demand gen, and new market expansion.

That's where you come in.

The Role:

- We're looking for a world-class CMO to build Airtribe into the most powerful brand in professional upskilling.

- You'll lead our entire marketing function-owning brand strategy, growth marketing, demand generation, content, and community.

This is a high-growth, high-accountability position where you will:

- Build an iconic brand - Make Airtribe the default name for ambitious professionals who want to level up.

- Crack a scalable growth engine - Go beyond performance marketing to find a repeatable, high-ROI playbook.

- Supercharge demand gen - Own and optimize the entire funnel, from TOFU to conversion, reducing CAC while scaling reach.

- Master community-led growth - Tap into our strongest asset: the Airtribe community. Make it a referral and acquisition machine.

- Expand beyond India - Airtribe has proven product-market fit in India. Your challenge? Take it global.

What You'll Own:

- Brand & Positioning: Craft a category-defining narrative that differentiates Airtribe from generic edtech.

- Growth & Performance Marketing: Drive CAC-efficient growth through organic and paid channels, optimizing for conversions.

- Content & Thought Leadership: Scale content across blogs, social, video, and podcasts to establish Airtribe as the industry leader.

- Community & Partnerships: Turn our engaged learner base into our biggest growth lever.

Product-Led Growth (PLG): Experiment with virality-driven growth loops, SEO-driven free tools, and AI-powered learning nudges.

Who You Are:

- You don't just set the vision; you execute at scale. You've built and scaled high-growth brands before.

- You deeply understand growth levers beyond paid ads, and you know how to scale without burning cash.

- You know how to craft a compelling narrative and make a brand stand out.

- You thrive in a fast-moving, high-iteration environment.

- You don't just delegate-you get in the trenches and make things happen.

Your Experience:

- 5+ years of marketing leadership experience, preferably in edtech or consumer brands.

- Proven track record of scaling a high-growth company and delivering ambitious revenue goals.

- Expertise across brand, content, performance marketing, community, and PLG.

- Strong understanding of India's professional upskilling market (global exposure is a plus).

- Experience working directly with founders, leading lean but high-output teams.