Product Marketing Executive

Role & Responsibilities (KRAs)

• Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages.

• Plan and execute the GTM strategy for new games/features for existing users

• Generate insights to create product marketing interventions that enhance feature visibility and address business challenges.

• Plan and implement complex lifecycle journeys via multiple channels such as Push, Whatsapp and Plotline

• Managing the in-app communication across features and user lifecycle

Qualifications:

• Should have deep experience with Lifecycle management tools- Clever Tap/ Moengage/Plotline/Gupshup

• Must have a good understanding of data analysis and A/B testing methods

• Good hold on copywriting & attention to detail

• Conceptual understanding of product marketing & its different elements

• Should be able to take initiative and drive things independentl