Manager - Marketing - Trade Generics (5-10 yrs)

Role : Marketing Manager (Trade Generics)

Experience : 5 to 10 years

Location : Mumbai & Surat

Job Description :

Key Responsibilities :

- Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales

- Work closely with the senior advisor & state sales manager for brand building, marketing and promotion

- Initially report to promoter and later to BU head

Experience :

- Educational Qualification: Bachelors/MBA

- 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must

- Relevant roles: Marketing Manager/Marketing Executive of a pharmaceutical company

- Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred

Role & Responsibilities :

Branding & Marketing Strategy :

- Branding - Guide the product branding, competitor benchmarking to create differentiation for client

- Marketing budget & monitoring - Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

- Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation

Promotional Materials/Programs:

- Collaterals - Design & develop marketing collaterals to be used by the sales team for product awareness

- Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales

- Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion

Support to sales team in pilot launch & pan India scale-up :

- Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

- Actively involve with inputs to create the playbooks from pilot learnings

Additional Information :

- Develop and execute marketing strategies for a Direct-to-retail trade generics business.

- Lead branding, budgeting, and regulatory-compliant marketing initiatives.

- Collaborate with sales for market penetration and scale-up.

- 5+ years in trade generics marketing within pharma is required.

Required Qualification :

- Master of Business Administration (M.B.A.) Any Graduate.