Sales Development Representative

Role & responsibilities

A Sales Development Representative (SDR) is responsible for identifying and qualifying

potential leads for the sales team. SDRs focus on outbound prospecting, engaging with potential

clients through cold calls, emails, and social media, and setting up meetings or demos for Sales

Managers. They play a crucial role in the sales funnel by ensuring a steady flow of qualified

leads.

Key Responsibilities:

• Lead Generation & Prospecting:

• Research and identify potential customers through various channels (LinkedIn,

company websites, industry events, etc.).

• Reach out to prospects via cold calling, email campaigns, and social media.

• Qualification of Leads:

• Assess prospects needs and determine if they align with the companys products

or services.

• Engage in discovery calls to gather relevant information and pass qualified leads

to the sales team.

• Outreach & Communication:

• Craft personalized outreach messages to engage potential customers.
• Maintain consistent follow-ups with prospects to nurture relationships.

• Collaboration with Sales & Marketing Teams:

• Work closely with Sales Managers to ensure smooth lead handover.
• Provide feedback to marketing on campaign performance and lead quality.

• CRM & Data Management:

• Log all interactions and track prospecting activities in CRM software
• Analyze outreach performance and optimize strategies accordingly.