Marketing Manager

Key Responsibilities:

• Utilize digital media, including SEM, display, social, email, and affiliate channels.
• Work with a sales team in both Sales Enablement and Account-Based Approach.
• Leveraging full value from marketing automation processes and tools.
• Manage inbound lead generation efforts, ensuring that leads from various sources (website, digital campaigns, social media, and events) are captured, qualified, and distributed to the sales team promptly.
• Engage with external agencies to manage the deployment of digital campaigns, email marketing, and social media activities; monitor and report on campaign performance
• Plan and execute marketing initiatives for exhibitions, trade shows, and events, ensuring successful participation and lead generation.
• Assist in developing and maintaining content for various channels, including the company website, social media platforms, and email newsletters.
• Collect case studies and structure them to present more efficiently on social media.
• Support the implementation of marketing automation tools and CRM systems to improve campaign efficiency and effectiveness.

Skills Required:

• Degree in Marketing or relevant field.
• Google Adword Certified
• 5+ years of hands-on marketing experience in a B2B role.
• Industry type should be from Construction, Industrial product i.e. heavy machinery, bearings etc
• Proficiency in tools like Canva, Adobe, and MS Office Suite.
• Experience in managing inbound lead generation and nurturing processes, with a strong understanding of CRM systems and lead qualification techniques.
• Strong understanding of digital marketing principles, including SEO, social media, email marketing, and content creation.