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WN Infotech

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349 WN Infotech Jobs

Influencer Marketing Specialist

WN Infotech

2-5 years

Noida, Pune, Gurgaon / Gurugram + 1 more

1 vacancy

WN Infotech

posted 8d ago

Job Role Insights

Key skills for the job

Digital Marketing Social Media Marketing Project Management Google Analytics CCTV Monitoring Content Marketing

+ 4 more

Job Description

Job Summary

As an Influencer Marketing Specialist at Web Neural Infotech, you will be responsible for developing and executing influencer marketing strategies to enhance brand visibility, engage target audiences, and drive product adoption. Your role will involve identifying, recruiting, and managing relationships with influencers across social media platforms to create authentic and impactful campaigns that promote AI, ML, and Big Data-driven solutions.

This position is ideal for individuals who are passionate about building relationships, creating compelling campaigns, and leveraging the power of influencers to drive business growth.

Your Role and Responsibilities

Influencer Strategy : Develop and implement influencer marketing strategies that align with business objectives, including increasing brand awareness, engagement, and conversions.
Influencer Identification : Research and identify influencers who align with Web Neural Infotech s brand values and target audience, focusing on both micro and macro-influencers.
Campaign Management : Manage end-to-end influencer campaigns, including briefings, content creation, approval processes, and post-campaign analysis.
Relationship Building : Build and nurture long-term relationships with influencers, ensuring mutual benefit and continued collaboration.
Content Coordination : Collaborate with influencers to create high-quality, engaging content that resonates with their audience while maintaining brand consistency.
Social Media Monitoring : Track and monitor influencer content to ensure brand messaging is effectively communicated and that KPIs are met.
Performance Tracking : Analyze campaign performance using analytics tools to measure reach, engagement, ROI, and other KPIs, and generate actionable insights for future campaigns.
Negotiation and Budgeting : Negotiate influencer contracts, compensation, and incentives to ensure campaign success while staying within budget.
Trend Spotting : Stay updated with industry trends, emerging influencers, and new platforms to keep campaigns fresh and relevant.
Cross-functional Collaboration : Work closely with marketing, sales, and creative teams to align influencer campaigns with broader marketing strategies and product launches.

Required Technical and Professional Expertise

Influencer Platforms : Familiarity with influencer marketing platforms such as Upfluence, AspireIQ, or Influencity for campaign management and performance tracking.
Social Media Expertise : Deep understanding of social media platforms (Instagram, YouTube, TikTok, Twitter, LinkedIn) and how to leverage influencers on each platform.
Content Creation : Strong knowledge of content marketing, video production, and visual storytelling for influencer campaigns.
Analytics Tools : Proficiency in social media analytics tools like Google Analytics, Sprout Social, or native platform insights to track and analyze campaign performance.
Negotiation Skills : Ability to negotiate terms, compensation, and expectations with influencers and agencies.
Project Management : Strong organizational skills to manage multiple influencer campaigns simultaneously, with attention to detail and deadlines.
Communication : Excellent verbal and written communication skills for influencer outreach, briefing, and reporting.
Creative Thinking : Ability to think creatively and propose innovative influencer collaborations that align with brand objectives.

Qualification & Experience Required

Education : Bachelor s degree in Marketing, Communications, Business, or related fields.

Certifications (Preferred) :

HubSpot Content Marketing , Google Analytics , or other relevant digital marketing certifications.

Experience :

2-5 years of experience in influencer marketing, social media, or digital marketing, with a proven track record of successful campaigns.
Experience working with both macro and micro-influencers, particularly in the tech or SaaS industries, is a plus.

Employment Type: Full Time, Permanent

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