Senior - Product Marketing Manager

Senior - Product Marketing Manager : Wishlink

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. Were all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media .

Team and Investors

Wishlink was founded by 3 friends from college, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum Elevation Capital .

Why Join Us Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 2 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people . Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, HM, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing

• GTM, Product Positioning Launch Strategy Execution:
• Develop go-to-market strategies for new Product features and Brand launches
• Define product positioning and messaging for target audiences
• Collaborate cross-functionally for successful product launches, while owning adoption
• Ideate Execute User Journeys Across Product Funnels:
• Understand user personas, value props, motivations, to create E2E Customer Lifecycle Journeys, while optimising for Retention minimum drop offs
• Continuously optimize user journeys based on data insights
• Ideate Execute Monthly Marketing Calendar:
• Develop a comprehensive monthly marketing calendar to achieve campaign objectives (can be GMV, DAU, etc.)
• Collaborate cross-functionally to align monthly Campaigns in line with overall business objectives
• Utilize omni-channels strategy (PN, Whatsapp, Email, SMS, In-product banners, etc.) to execute campaigns effectively
• A/B Experiments:
• Plan and execute A/B tests to optimize key metrics
• Analyze results to derive actionable insights for future campaigns
• Foster a culture of experimentation for marketing effectiveness
• Publish Weekly/Monthly/Quarterly Report Dashboard:
• Create dashboards to track campaign KPIs and business contributions
• Provide regular reports to stakeholders, utilizing data for decision-making
• Customer and Competitive Analysis:
• Collaborate closely with the customer insights team to become the authority on customer needs and preferences
• Keep track of market share and competitor strategies, informing marketing strategies accordingly for sustained competitiveness

What are we looking for

• Minimum 4 years of experience in Product Marketing, Growth Marketing, Retention Marketing at D2C/SMB/B2B startups
• Strong understanding of user journey flows for a Product
• Proven capability in driving marketing campaigns through various channels
• Proficiency in WebEngage, Clevertap, or Moengage
• Detail-oriented with the ability to collaborate effectively with designers, copywriters, and stakeholders to ensure the effective delivery of campaigns
• Strong prioritization and multitasking skills, capable of thriving in a fast-paced, deadline-focused environment
• Familiarity with test and learn methodologies, marketing optimization techniques, and experimentation practices

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

1. Competitive Salary, Generous ESOPs, and Relocation Bonus
2. Learning Development Programs with a Dedicated Budget
3. Company sponsored newsletters and books
4. ChatGPT Subscription
5. Regular Team Outings
6. Discounted Health Plans Gym Memberships
7. Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

Team

Shaurya Gupta - Founder CEO

Divyansh Ameta - Founder COO

Chandan Yadav - Founder CTO

Mohit Agarwal - Hiring Manager