Head of Marketing

Head of Marketing: Wishlink

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. Were all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media .

Team and Investors

Wishlink was founded by 3 friends from college, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum Elevation Capital .

Why Join Us Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 2 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people . Our business and engineering teams a re young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, HM, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing

• Completely own the Marketing function (its vision and execution) at Wishlink with the following sub-functions:
• Branding - Creator User side
• Creator Acquisition
• Creator Communication and GTMs Product Marketing
• Creator Community Management
• Social Media
• PR
• Collaborations and much more!
• Work closely with the founders, and business teams to understand goals and own marketing roadmaps in alignment with the goals
• Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Shape and manage Wishlinks brand identity, ensuring consistency across all channels and touchpoints. Oversee the creation of compelling marketing materials, campaigns, and content that resonate with our target audience. Develop brand guidelines and ensure adherence to maintain a cohesive brand image.
• Design and manage marketing campaigns; brainstorm ways to improve creatives, content, copies etc. to improve effectiveness of campaigns
• Drive creator acquisition initiatives through various channels and develop strategies to optimize acquisition costs and maximize ROI
• Be on top of creator behaviour, and understand them in out - leveraging data, customer interactions, studying analogues etc.
• Build scaled creator communities, and conduct regular activities, events etc to educate them, deepen relationships and drive delight for the creators
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

What are we looking for

• 5+ years of professional experience in a marketing lead role at a tech-first organization (consumer tech/ SMB SaaS exp is a plus)
• Leadership and effective stakeholder management capabilities
• Curiosity and love for understanding consumer behaviours, telling stories, building narratives and driving impact at scale
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Awesome communication skills, to ensure effective cross-functional collaboration
• Ability to navigate through dynamic, fast-paced work environment of an early-stage startup (super important)
• Open to learning new stuff (super important)
• Humble, kind, and open to feedback (super duper important)

Perks and Benefits Us

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

1. Competitive Salary, Generous ESOPs, and Relocation Bonus
2. Learning Development Programs with a Dedicated Budget
3. Company sponsored newsletters and books
4. ChatGPT Subscription
5. Regular Team Outings
6. Discounted Health Plans Gym Memberships
7. Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

Team

Shaurya Gupta - Founder CEO

Divyansh Ameta - Founder COO

Chandan Yadav - Founder CTO

Marketing Team

Divyansh Ameta - Hiring Manager

Shivani Chaudhary

Snehil Bhargava

Kshitij Seth

Parmjeet Singh

Guneet Kaur Dhall

Srishty Jain