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Institute of Product Leadership

Compare

3.5

based on 10 Reviews

4 Institute of Product Leadership Jobs

Head of Marketing

Institute of Product Leadership

3.5

based on 10 Reviews

10-15 years

Bangalore / Bengaluru

1 vacancy

Head of Marketing

Institute of Product Leadership

posted 17hr ago

Job Role Insights

Flexible timing

Key skills for the job

Social Media Marketing Market Research Google Analytics CRM Product Marketing Scheduling

+ 3 more

Job Description

If you like working in the marketing silo to generate leads at the top of the funnel, and then hand the leads off to sales, this job is probably not for you.

If you want to roll up your sleeves, identify revenue opportunities, develop and execute marketing strategies, manage consistent growth, work with cross functional teams with awesome people, lead the digital and brand marketing function and have a major impact on the marketing DNA of a dynamic and growing company, you should really, really apply to this job.

The kind of person we are looking for

You thrive on working well with others . You love to collaborate with the founding team, subject matter experts, learning specialists, Sales and inspire them to do their best.
You get stuff done whatever it takes and drive other s to completion

10+ years of marketing experience with the last few years in digital / growth marketing, leading high performance marketing teams. EdTech Experience in Education Management / EdTech is highly preferred.

Your Job Responsibilities in this role

Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products
Oversee and grow the marketing function (Digital, Product Marketing, Brand Marketing, Event Marketing, Content), consistently identifying revenue opportunities and managing consistent growth by securing new customer segments
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Key Job Benefits

Significant freedom and responsibility to chart the marketing direction
Work directly with CEO a (serial entrepreneur, investor) and a seasoned Chief Product Officer on Growth Marketing

Qualification and Experience

Previously led high performance marketing teams in education management / EdTech
Superior written and verbal communication skills, exceptional presentation and negotiation skills
Comfortable using collaboration and CRM tools such as LeadSquared and the likes, familiarity with marketing automation tools and Google analytics
Established social media prominence on social networking platforms LinkedIn, Twitter, Facebook & Instagram
Exceptional ROI-tracking skills, able to prove what is or isn t working
Excellent people and management skills to interact with diverse stakeholders to be a strong team player
We care more about what you have done vs what degree you have