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Head of Marketing
Institute of Product Leadership
posted 17d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
If you like working in the marketing silo to generate leads at the top of the funnel, and then hand the leads off to sales, this job is probably not for you.
If you want to roll up your sleeves, identify revenue opportunities, develop and execute marketing strategies, manage consistent growth, work with cross functional teams with awesome people, lead the digital and brand marketing function and have a major impact on the marketing DNA of a dynamic and growing company, you should really, really apply to this job.
- You thrive on working well with others . You love to collaborate with the founding team, subject matter experts, learning specialists, Sales and inspire them to do their best.
- You get stuff done whatever it takes and drive other s to completion
10+ years of marketing experience with the last few years in digital / growth marketing, leading high performance marketing teams. EdTech Experience in Education Management / EdTech is highly preferred.
Your Job Responsibilities in this role
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products
- Oversee and grow the marketing function (Digital, Product Marketing, Brand Marketing, Event Marketing, Content), consistently identifying revenue opportunities and managing consistent growth by securing new customer segments
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
- Significant freedom and responsibility to chart the marketing direction
- Work directly with CEO a (serial entrepreneur, investor) and a seasoned Chief Product Officer on Growth Marketing
- Previously led high performance marketing teams in education management / EdTech
- Superior written and verbal communication skills, exceptional presentation and negotiation skills
- Comfortable using collaboration and CRM tools such as LeadSquared and the likes, familiarity with marketing automation tools and Google analytics
- Established social media prominence on social networking platforms LinkedIn, Twitter, Facebook & Instagram
- Exceptional ROI-tracking skills, able to prove what is or isn t working
- Excellent people and management skills to interact with diverse stakeholders to be a strong team player
- We care more about what you have done vs what degree you have
Employment Type: Full Time, Permanent
Read full job description What people at Institute of Product Leadership are saying
Marketing Head salary at Institute of Product Leadership
reported by
1
employee
with 7
years exp.
₹8.6
L/yr - ₹10.9
L/yr
71%
less
than the average Marketing Head Salary in India
View more details
What Institute of Product Leadership employees are saying about work life
based on 10 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Institute of Product Leadership Benefits
View more benefits
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