Search Engine Marketing Manager

Who are we

Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider.

Utilizing GenAI technology, Whatfix enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience.

We have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. Whatfix has raised $140 million to date and is backed by marquee investors, including Softbank, PeakXV, Dragoneer, and Cisco Investments.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The sole vendor named as Customers Choice: 2024 Gartner Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Third Consecutive Year
• Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What youll get to do

• Develop SEM Strategies: Collaborate with the marketing team to create comprehensive search engine marketing strategies that align with company objectives and target audiences.
• Campaign Planning and Execution: Design detailed SEM campaign plans including timelines, budgets, and resource allocation. Oversee the execution of campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Keyword Research and Management: Conduct extensive keyword research to identify opportunities for optimization. Manage keyword lists and ensure alignment with overall marketing strategies.
• Ad Copy Development: Create compelling ad copy that resonates with target audiences while adhering to best practices for SEM.
• Performance Tracking and Analysis: Define key performance indicators (KPIs) for SEM campaigns with a focus on maximizing RoAS. Implement tracking mechanisms using Google Analytics (including GA4) to analyze performance data and generate actionable insights for optimization towards campaign goals such as traffic, leads, conversions etc.
• Budget Management: Develop and manage SEM budgets effectively to maximize return on investment (ROI). Monitor expenses and adjust strategies as needed to stay within budget.
• Cross-functional Collaboration: Work closely with demand generation teams such as product marketing, integrated marketing, and marketing automation to ensure cohesive campaign execution.
• Stay Updated on Industry Trends: Keep abreast of the latest trends in search engine marketing and apply new knowledge to enhance campaign effectiveness.

What you should have

• Bachelor s degree in Marketing, Communications, or a related field.
• Proven experience (5-7 years) in Search Engine Marketing (SEM) role.
• Strong knowledge of Google Ads, Bing Ads, Google Analytics (including GA4), and other SEM tools, with certifications.
• Excellent analytical skills with the ability to interpret data, define experiments and A/B tests, and derive actionable insights focused on revenue generation.
• Strong project management skills with the capability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.
• Knowledge of web and content management systems like HTML, WordPress, etc.
• Knowledge of the SaaS industry and B2B marketing is a plus.

Perks & Benefits (India):

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Please Note:

• At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status