Branch Manager

JOB DESCRIPTION :
Branch Manager
Position
Department
Job Type
Sales
Full Time
Founded in 1997, Watertec specializes in 360 degree hygiene and sustainable bathroom solutions
across India, offering comprehensive plumbing solutions including Polymer Bath Fittings, Pipes,
Chrome Plated Bath Fittings and Sanitaryware. Bath Fittings accounted for 75% of last years 570
Crore revenue. With 3 state of art highly automated manufacturing units, 33 service centers, 38
warehouse, 4000+ dealer/distributor base along with 1000+ strong workforce, have helped them
acquire strong leadership position in polymer bath fittings market in Southern part of India.
In 2023, Warburg Pincus, US based Private Equity Firm, has acquired Watertec India and appointed
a capable leadership team across various functions to drive the growth and transformation. The
Warburg Pincus has invested in more than 1000 companies globally till date and for the past 25
years across Asia in companies like ICICI Bank, Havells, Boat, IDFC, Ola, Biba Apparel, Apollo Tyre,

Key Accountabilities:
Brand Loyalty and Market Penetration: Establish and maintain brand loyalty through
strategic initiatives that strengthen the sub-dealer network and enhance product
availability in key markets.
Product Launch and Management: Lead the launch, establishment, and nurturing of new
products, ensuring their successful integration into the market.
Market Expansion and Business Development: Identify and explore new markets, tapping
into profitable business opportunities. Map and analyze business potential to identify new
profitable products and product lines.
Dealer Network Expansion: Oversee the dealer and sub-dealer network by expanding the
current network, managing relationships with dealers, and ensuring timely product supply.
Secondary Sales Generation: Drive secondary sales by engaging with retailers and sub
dealers
Product Presentation and Exhibitions: Present products to channel partners. Organize and
participate in building industry exhibitions to enhance brand visibility.
Sales and Marketing Strategy Development: Design and implement marketing and sales
strategies that consistently exceed targets. Identify high-potential areas and create tactical
plans to secure large contracts.

Promotional Activities: Execute innovative and creative market development programs to
build the brand image, implement promotional activities, and formulate and execute
product promotional strategies based on market intelligence and competition analysis.
Customer Relations Management: Handle dealer claims, effectively manage complaints,
and address any issues or concerns related to products or services.
Team Leadership and Training: Motivate and lead the sales team, monitor performance
through tools like the Trinetra App system, and provide ongoing training for both new and
existing sales personnel. Train Dealer Sales Officers and conduct field training for new hires.
Operations Management: Oversee the operations of the branch, including timely product
supply, accurate reporting, and coordination with the Regional Sales Head (RSH).
Revenue and Reporting: Ensure revenue collection aligns with targets and prepare
management information system (MIS) reports to track performance.
Qualifications & Experience :
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Minimum 10 years of experience in Channel Sales in Building Materials, Construction,
Hardware, Sanitary
Proven track record in brand management, market development, and business
expansion.
Strong experience in managing dealer networks, key accounts, and customer
relations.
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Excellent leadership, training, and team management skills.
Ability to analyze market trends, identify opportunities, and develop strategic
marketing plans.
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Strong communication and presentation skills.