Virohan - Assistant Brand Manager (4-5 yrs)

Job Summary:

- The Assistant Brand Manager will work closely with the Brand Manager to develop and implement marketing plans, conduct market research, manage advertising campaigns, and analyze brand performance.

- This role requires a strong understanding of marketing principles, excellent analytical skills, and a passion for building brands.

Responsibilities:

- Brand Strategy Support: Assist in the development and execution of brand strategies, including brand positioning, messaging, and target audience identification.

- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges.

- Analyze data to provide insights and recommendations for brand growth.

- Marketing Plan Execution: Support the implementation of marketing plans across various channels, including advertising, digital marketing, social media, public relations, and events.

- Advertising Campaign Management: Assist in the development and execution of advertising campaigns, working closely with agencies and internal teams.

- Digital Marketing: Contribute to the development and implementation of digital marketing strategies, including social media marketing, search engine optimization (SEO), and content marketing.

- Budget Management: Assist in managing brand budgets, tracking expenses, and ensuring cost effectiveness.

- Performance Analysis: Monitor brand performance, analyze key metrics, and provide regular reports on brand health and campaign effectiveness.

- Product Development: Collaborate with product development teams to provide input on new product development and product improvements.

- Sales Support: Work closely with sales teams to provide marketing materials and support sales initiatives.

- Communication: Communicate effectively with internal teams, agencies, and external partners.

- Brand Asset Management: Manage brand assets, ensuring consistency and adherence to brand guidelines.

- Administrative Tasks: Handle various administrative tasks related to brand management, such as preparing presentations, managing invoices, and coordinating meetings.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing or brand management (minimum [Number] years).

- Internship experience will be considered.

- Strong understanding of marketing principles and best practices.

- Excellent analytical and problem-solving skills.

- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).

- Strong communication, interpersonal, and presentation skills.

- Ability to work independently and as part of a team.

- Creative and innovative thinker.

- Passion for building brands and creating impactful marketing campaigns.

- Experience with digital marketing tools and platforms is a plus.