Wife - Senior Brand Strategist (2-6 yrs)

Job Description:

Wife is looking for a Brand Strategy Lead - a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in pass. If David Aaker is your claimed mentor or you watch ads for entertainment, then we're looking for you. And if you are looking for us too, below are the qualifications.

Job Duties:

- Develop existing and new brand strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.

- Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.

- Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.

- Think forward and anticipate future trends, opportunities and prospective successes for the brand.

- Be collaborative, a number thinker and be fact-driven.

- Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution.

- A horizontal, to all verticals.

- Create real and effective yet simple and disruptive short-term and long-term plans, calendars, strategies - that will not only be inspirational but also actionable.

- Contribute to the company's overall growth strategy.

Qualifications & Skills:

- A Bachelors'/ Masters'/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning.

- Confidence, tact, people-skills, instinctiveness.

- Strong command of language - oral and written.

- High-degree of understanding of people, brands and the market.

- Strong leadership skills.

- MS-Office.

- 2-6 years of relevant experience in the same/ similar role.

Add-Ons:

- Multi-tasker.

- The capability of team leadership.

- Sales experience/ understanding.

- Technically equipped to conduct thorough market research (primary and secondary).