Senior Marketing Strategist / Marketing Research Analyst

Job Description: Senior Marketing Strategist / Marketing Research Analyst

Position: Senior Marketing Strategist / Marketing Research Analyst
Location: Hyderabad
Employment Type: Full-time/Onsite
Experience: 5 to 10 years

Role Overview:

We are seeking an experienced and dynamic Senior Marketing Strategist or Marketing Research Analyst to drive our business growth by leveraging cutting-edge market information and technology. The ideal candidate will possess a deep understanding of market trends, competitive intelligence, and innovative strategies to provide actionable insights and recommendations for improving business performance.

Key Responsibilities:

1. Market Analysis & Research:
• Conduct in-depth market research to identify emerging trends, customer preferences, and industry developments.
• Analyze competitor strategies and market positioning to uncover opportunities for growth.
2. Strategic Planning:
• Develop comprehensive marketing strategies to expand market share and enhance brand presence.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
3. Technology Integration:
• Utilize advanced marketing tools and technologies for data collection, analysis, and campaign optimization.
• Stay updated on the latest market technologies and recommend their integration to improve efficiency and outcomes.
4. Performance Metrics & Reporting:
• Track and analyze the effectiveness of marketing campaigns and strategies.
• Provide regular reports with actionable insights to key stakeholders.

Qualifications & Skills:

• Bachelors or master’s degree in marketing, Business Administration, or a related field.
• Proven experience of 8+ years in marketing strategy or market research.
• Strong knowledge of advanced marketing tools, analytics platforms, and CRM systems.
• Excellent analytical and problem-solving skills with the ability to interpret data and derive insights.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically to solve complex business challenges.
• Proactive, self-motivated, and result oriented.

Preferred:

• Familiarity with AI-driven marketing technologies and tools.
• Experience in developing strategies for B2B or B2C markets.
• Knowledge of global market trends and international business practices.

Why Join Us?

• Be part of an innovative and growth-oriented company.
• Opportunity to work on impactful projects that shape the future of the business.
• Competitive salary and benefits package.