General Manager - Branding

Role & responsibilities

• Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the companys goals and vision.
• Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning.
• Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence.
• Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives.
• Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share.
• Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty.
• Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace.

Preferred candidate profile

• MBA degree in marketing or equivalent is a plus.
• Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from FMCG industry.
• Strong understanding of brand strategy, market research, and campaign management.

Excellent communication, project management, and creative skills