RCM - Lead - Branding & Marketing (15-17 yrs)

About the Company:

We are a dynamic and fast-growing direct selling company offering a diverse range of products across categories, including FMCG (food and non-food), garments, accessories, footwear, and color cosmetics.

Beyond our business endeavours, we are deeply committed to social activities that make a meaningful impact on society.

We are looking for a visionary marketing leader to drive our brand forward and create transformative customer experiences.

Job Summary:

- As the Lead - Marketing and Branding, you will be at the helm of our marketing and branding strategies, driving innovation and excellence to strengthen our market presence and customer loyalty.

- Reporting directly to the MD, you will lead a multidisciplinary team and collaborate across departments to achieve business growth and brand recognition.

- Your role will be pivotal in shaping our identity, ensuring consistency across all touchpoints, and fostering a culture of customer-centricity.

Key Responsibilities:

Strategic Leadership:

- Develop and execute a comprehensive marketing and branding strategy aligned with business goals.

- Lead market research to identify consumer needs, market trends, and competitive insights.

- Drive the digital transformation of marketing initiatives to enhance customer engagement and reach.

Brand Management:

- Oversee brand identity, ensuring consistent messaging and positioning across all platforms.

- Build and manage campaigns that highlight the company's diverse product portfolio and social initiatives.

- Cultivate the company's reputation through innovative and impactful storytelling.

Content Development:

- Lead the creation and execution of high-quality content in all forms, including written, visual, video, and interactive formats.

- Ensure content aligns with the brand's voice, values, and objectives while resonating with target audiences.

- Develop content strategies to enhance product promotions, customer education, and social initiatives.

Product Marketing:

- Collaborate with product teams to launch and promote new products effectively.

- Design go-to-market strategies tailored to our direct selling model.

- Ensure alignment of marketing efforts with sales objectives to maximize revenue growth.

Team Leadership:

- Lead, mentor, and inspire a high-performing marketing team.

- Foster a collaborative culture that encourages creativity and accountability.

- Manage budgets and resources to ensure efficient execution of campaigns.

Stakeholder Engagement:

- Partner with cross-functional teams, including sales, product development, and operations, to drive company objectives.

- Build relationships with external partners, agencies, and influencers to amplify brand visibility.

- Represent the company at industry events, conferences, and public forums.

Corporate Social Responsibility (CSR):

- Align marketing efforts with the company's social initiatives to create an authentic and purpose-driven brand.

- Develop campaigns that showcase our commitment to societal betterment.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field.

- 15+ years of experience in marketing, branding, or a related role, with at least 5 years in a senior leadership position.

- Proven track record in managing marketing strategies for FMCG or retail companies.

- Strong expertise in digital marketing, branding, and direct selling models.

- Exceptional leadership, communication, and interpersonal skills.

- Good hold on content development in all forms, including digital, print, and multimedia.

Preferred Skills:

- Experience in launching and managing diverse product categories.

- A creative mindset with the ability to think strategically and tactically.

- Deep understanding of consumer behavior and market dynamics preferably in the direct selling industry.

- Passion for corporate social responsibility and purpose-driven marketing.

Key Result Areas:

- Increase brand visibility in media and online platforms.

- Maintain consistency across all marketing content.

- Execute successful PR campaigns and digital initiatives.

- Deliver measurable improvements in lead generation and customer engagement.

Educational /Professional Qualification:

- Post-Graduation / MBA

Work Experience:

- 15+ years of experience in marketing, branding, or a related role, with at least 5 years in a senior leadership position