Brand Manager Food

Role & responsibilities

-Collect, compile, verify, and analyze data on market trends, product performance, consumer behavior, and competitor activity to identify market opportunities for the product.

• Brand Strategy and Positioning:
• Develop and refine the brand strategy to ensure alignment with the companys overall goals and values.
• Define and maintain the brand positioning in the market.
• Customer Experience Management:
• Oversee the end-to-end customer journey, ensuring a seamless and positive experience across all interactions with the brand.
• Collaborate with various departments to enhance customer satisfaction and loyalty.
• Brand Communication:
• Develop and implement a comprehensive communication strategy that reinforces the brand identity.
• Ensure consistency in messaging across all communication channels, both online and offline.
• Creative Direction:
• Provide creative direction for marketing materials, campaigns, and other brand-related initiatives.
• Collaborate with internal teams or external agencies to create compelling visual and written content.
• Brand Compliance:
• Establish and enforce brand guidelines to maintain consistency in branding elements.
• Monitor and ensure that all brand-related materials adhere to established standards.
• Market Research:
• Stay informed about market trends, consumer preferences, and competitive landscape to make informed decisions.
• Conduct regular market research to identify opportunities for brand enhancement.
• Cross-functional Collaboration:
• Collaborate with various departments, including marketing, sales, product development, and customer service, to align brand strategies with overall business objectives.

Preferred candidate profile

MBA having 2+ years of experience as Brand Executive in FMCG industries