Marketing Associate - Competitive Exams Segment

Job Title: Marketing Associate Competitive Exams Segment

Role Overview:
We are looking for an enthusiastic and results-oriented Marketing Associate to join our team, specifically focusing on the competitive exams segment. The ideal candidate will have hands-on experience in BTL (Below-the-Line) marketing, event management, and on-ground initiatives tailored for students preparing for competitive exams. This role involves lead generation, walk-in traffic, and executing events and activities that cater to students in colleges, schools, and other educational institutions.

Key Responsibilities:

• Lead Generation: Develop and implement targeted strategies to generate high-quality leads among students preparing for competitive exams through BTL marketing activities.
• Walk-In Generation: Plan and drive initiatives to encourage walk-ins to specific locations such as exam preparation centers, events, and information sessions.
• Event Management: Organize and execute educational events, seminars, mock exams, and test prep sessions at colleges, schools, and other relevant venues to build brand awareness and generate leads for competitive exam courses.
• On-Ground Marketing: Coordinate and execute impactful BTL activities, such as flyers, banners, and workshops, ensuring that the competitive exam offerings reach the target audience effectively.
• College/School Connect: Establish and maintain strong relationships with educational institutions, including colleges, coaching centers, and schools, to promote exam preparation programs and create avenues for lead generation.
• Test Planning and Execution: Design and conduct mock tests, exam preparation workshops, and other relevant activities that align with student needs and the competitive exams segment.

Required Skills:

• Proven experience in BTL marketing and on-ground promotional activities, preferably in the education sector.
• Strong ability to generate leads and drive student engagement, especially for competitive exam preparations.
• Experience in managing and executing events, seminars, and test preparation programs for students.
• Excellent organizational, communication, and interpersonal skills to build relationships with educational institutions and students.
• Ability to work independently and collaborate in a fast-paced environment.
• Creative problem-solving and adaptability to understand and meet student needs in competitive exam preparation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Education, or a related field.
• 2-3 years of relevant experience in BTL marketing or event management, ideally within the educational or competitive exam preparation sector.