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Growth Marketing Specialist
Uplers
posted 21d ago
Flexible timing
Key skills for the job
Growth Marketing Specialist
Experience: 5+ years
Salary : INR 25,00,000-30,00,000 / year
Preferred Notice Period: Within 30 Days
Shift: 5:30PM to 1:30AM IST
Opportunity Type: Remote
Placement Type: Permanent
(*Note: This is a requirement for one of Uplers' Partners)
What do you need for this opportunity
Must have skills required :
A/B testing, Communication, CRM, Email Marketing, Google Ads, Facebook Ads, Google Analytics, SEO
Good to have skills :
Competitor Analysis
Our Hiring Partner is Looking for:
Growth Marketing Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.
Role Overview Description
We are a pet health and wellness company committed to providing innovative solutions for dogs. Our flagship product is an all-in-one powder supplement designed to support various aspects of canine health, including oral, joint, digestive, skin, and coat health. We are driven by a deep passion for pets and a mission to enhance their lives through high-quality, scientifically backed products.
Position Overview:
We are seeking a data-driven and results-oriented Growth Marketing Specialist to join our dynamic team. This role is ideal for a marketing professional with 5+ years of experience who is passionate about scaling innovative brands. As the Growth Marketing Specialist, you will be responsible for developing, executing, and optimizing strategies that drive customer acquisition, engagement, and retention.
This position is pivotal in expanding our reach and ensuring that more pet owners can discover the benefits of our premium, scientifically-backed pet health products.
Key Responsibilities:
â Customer Acquisition:
Develop and execute growth-focused campaigns across paid, owned, and earned channels, including search, social media, email, and content marketing.
Design and manage A/B tests to improve campaign performance and conversion rates.
â Data Analysis & Optimization:
Analyze campaign performance metrics to identify trends and opportunities for optimization.
Use data insights to refine targeting strategies and improve ROI across marketing efforts.
â Content Strategy:
Collaborate with the creative and content teams to produce engaging assets that drive traffic and conversions.
Ensure all marketing materials are aligned with our brand's voice and mission.
â Retention Marketing:
Implement lifecycle marketing strategies, including email and loyalty programs, to improve customer retention and lifetime value.
Leverage CRM tools to personalize customer journeys and communications.
â Collaboration & Coordination:
Work closely with the product, sales, and customer support teams to align marketing strategies with business goals.
Manage relationships with external agencies and partners to maximize campaign efficiency.
â Market Research:
Stay updated on trends in the pet health and wellness industry.
Conduct competitive analyses to identify opportunities for growth.
Qualifications:
â Bachelor's degree in Marketing, Business, or a related field.
â 5+ years of experience in growth or performance marketing, preferably in the health, wellness, or pet industry.
â Proven track record of driving customer acquisition and improving retention.
â Proficiency in tools such as Google Analytics, Facebook Ads Manager, Google Ads, and CRM platforms.
â Experience with A/B testing and data-driven decision-making.
â Proven expertise in Klaviyo or related marketing automation tools.
â Experience working with U.S.-based markets or clients is a plus.
â Experience working in a startup environment.
Key Skills:
â Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
â Expertise in paid media, SEO/SEM, email marketing, and customer journey mapping.
â Excellent communication and project management skills.
â Creative problem-solving abilities with a test-and-learn mindset.
â Passion for pets and commitment to enhancing their well-being.
How to apply for this opportunity
About Our Hiring Partner:
This is all-in-one powder supplement for dogs is designed to support their health and well-being, formulated without any chemicals, flavors, or additives. The product is the result of two years of extensive research and clinical testing. The brand and website are set to launch in March 2025. As a D2C business, the e-commerce platform is built on Shopify
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Employment Type: Full Time, Permanent
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3-8 Yrs
₹ 15 - 22.5L/yr
Bangalore / Bengaluru