Univest - Creative Head - Brand Strategy (7-15 yrs)

Key Responsibilities :

Content Strategy :

- Develop and implement a comprehensive content strategy aligned with business objectives.

- Identify target audiences and create content plans tailored to their needs.

Team Leadership :

- Manage and mentor a team of writers, editors, designers, and other content creators.

- Set performance goals and foster a collaborative, innovative environment.

Content Creation and Management :

- Oversee the creation of high-quality, engaging, and consistent content across platforms (blogs, videos, social media, etc.).

- Ensure all content aligns with brand guidelines and messaging.

Analytics and Optimization :

- Monitor the performance of content using analytics tools.

- Adjust strategies based on data insights to improve engagement and ROI.

Collaboration :

- Work closely with marketing, sales, and product teams to ensure content supports broader organizational goals.

- Liaise with external partners or agencies if required.

Trend Analysis :

- Stay updated on industry trends and emerging platforms to keep the content strategy fresh and innovative.

Developing brand strategies:

- Creating strategies that appeal to the target audience and align with the brand's values and personality

Managing brand campaigns:

- Overseeing the execution of brand campaigns

Analyzing brand performance:

- Using data and insights to refine strategies and optimize for user engagement and brand perception

Advising business leaders:

- Providing guidance on strategies to drive brand growth and meet KPIs

Managing budgets and resources:

- Overseeing budget planning and resource allocation to maximize ROI on brand initiatives

- Monitor and control the transition of campaign creatives/projects from ideation to execution, maintaining quality throughout.

- Generate and develop fresh concepts for brand building across print, digital, social media, and other platforms.