Uni Club - Product Marketing Manager (4-7 yrs)

Key Responsibilities:

- Develop and execute end-to-end GTM strategies for new and existing lending products.

- Lead the creative direction and communication strategies for both GTM and Business As Usual (BAU) campaigns.

- Optimise TOFU through cross-channel promotional and reactivation campaigns, performance creative strategy and more to maximise user acquisition.

- Enhance BOFU strategies through targeted communications aimed at reducing drop-offs and increasing conversions.

- Collaborate closely with the Product and Growth teams to align GTM and BAU growth interventions with user research insights.

- Integrate user feedback into all communications and in-funnel experiences to enhance
customer engagement.
What We're Looking For:

- A proven track record of owning and delivering business outcomes.

- Experience in developing brand and campaign strategies across various products and channels

- Strong analytical skills with the ability to derive meaningful insights from complex data.

- Excellent leadership capabilities, with experience working with cross-functional teams to drive product adoption and market penetration.

- Ability to work effectively in a fast-paced, high-growth environment.

- Exceptional communication and stakeholder management skills.

Qualifications:

- 4-7 years of marketing experience with at least 2 years in growth or product marketing roles.

- Bachelor's/Postgraduate degree in Marketing or a related field.

- Extensive experience in high-scale startups is preferable