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13 Thompson Rivers University Jobs
Social Media Specialist
Thompson Rivers University
posted 3d ago
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Job Description
Position Overview:
We are seeking a dynamic SocialMedia Growth Specialist with 2 years of experience to drive B2B lead generationand audience engagement across multiple digital platforms. The ideal candidatewill have a strong understanding of social media strategies tailored for B2Bbusinesses and a data-driven approach to optimize campaigns for lead generationand brand awareness.
Job Location and Address:
This requirement is full-time andworking from the office only. No Hybrid or Remote is available. The Incumbentis required to work in the following location:
- Plot No E 275, Industrial Area, Sector 75,Sahibzada Ajit Singh Nagar, Punjab 160071
Responsibilities:
- Develop and execute B2B-focused social mediastrategies to generate leads and enhance brand visibility.
- Manage and optimize company profiles onLinkedIn, Twitter, Facebook, Instagram, YouTube, and emerging platforms.
- Create and schedule engaging, industry-relevantcontent, including posts, articles, and infographics.
- Utilize LinkedIn Sales Navigator, Meta BusinessSuite, and other lead generation tools to identify and connect with potentialleads.
- Monitor and analyze social media performanceusing analytics tools (Google Analytics, LinkedIn Insights, Meta BusinessSuite, YouTube Analytics, etc.).
- Run paid and organic social media campaignsfocused on B2B engagement and lead generation.
- Conduct sentiment analysis using sociallistening tools to gauge brand perception and audience feedback.
- Use social media scheduling tools (e.g.,Hootsuite, Sprout Social, Buffer) to optimize posting schedules and maintainconsistency.
- Engage with industry influencers, partners, andcommunities to enhance brand credibility.
- Collaborate with marketing, sales, and contentteams to ensure alignment on lead generation strategies.
- Stay updated with social media trends,algorithms, and best practices to enhance outreach efforts.
- Report on campaign performance and providerecommendations for improvement.
- Increase organic audience growth acrossLinkedIn, Instagram, YouTube, and other key platforms.
- Boost engagement rates and interaction levels onsocial media posts and campaigns.
- Improve sentiment analysis scores to enhancebrand reputation and perception.
- Enhance B2B lead generation effectiveness byoptimizing outreach and targeting strategies.
- Track and optimize post performance usingdata-driven insights to refine content strategies.
Requirements- Minimum 2 years of experience in social mediamanagement, digital marketing, or B2B lead generation .
- Strong knowledge of LinkedIn marketing, contentstrategies, and B2B audience engagement.
- Experience with social analytics tools (GoogleAnalytics, Sprout Social, Hootsuite, Brandwatch, or similar ).
- Proficiency in social media scheduling tools tostreamline content planning.
- Experience in running LinkedIn Ads, Twitter Ads,and paid social campaigns.
- Understanding of SEO and content marketingprinciples.
- Excellent copywriting, communication, andstorytelling skills.
- Basic knowledge of graphic design tools (Canva,Adobe Spark, or similar tools) .
- Ability to analyze data and optimize campaignsfor better engagement and conversion.
- Self-motivated, creative, and able to work in afast-paced B2B marketing environment.
Preferred Qualifications:
- Experience with advanced social listening andsentiment analysis tools (Brandwatch, Talkwalker, Sprinklr, Zoho Social etc.).
- Expertise in video content marketing strategiesfor platforms like YouTube and LinkedIn .
- Strong understanding of social media advertisingtrends and A/B testing strategies.
- Previous experience in building influencermarketing campaigns within a B2B setting.
- Familiarity with AI-driven content generationand automation tools for social media.
- Ability to develop and implementengagement-driven social media strategies tailored to brand growth.
Benefits- Competitivesalary and benefits package.
- Opportunitiesfor professional growth and development.
- Acollaborative and innovative work environment.
- Competitivesalary and benefits package.
- Experience with advanced social listening andsentiment analysis tools (Brandwatch, Talkwalker, Sprinklr, Zoho Social etc.).
- Minimum 2 years of experience in social mediamanagement, digital marketing, or B2B lead generation .
- Develop and execute B2B-focused social mediastrategies to generate leads and enhance brand visibility.
Employment Type: Full Time, Permanent
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