Social Media Specialist

Responsibilities:

• Develop and execute B2B-focused social mediastrategies to generate leads and enhance brand visibility.
  
• Manage and optimize company profiles onLinkedIn, Twitter, Facebook, Instagram, YouTube, and emerging platforms.
  
• Create and schedule engaging, industry-relevantcontent, including posts, articles, and infographics.
  
• Utilize LinkedIn Sales Navigator, Meta BusinessSuite, and other lead generation tools to identify and connect with potentialleads.
  
• Monitor and analyze social media performanceusing analytics tools (Google Analytics, LinkedIn Insights, Meta BusinessSuite, YouTube Analytics, etc).
  
• Run paid and organic social media campaignsfocused on B2B engagement and lead generation.
  
• Conduct sentiment analysis using sociallistening tools to gauge brand perception and audience feedback.
  
• Use social media scheduling tools (eg,Hootsuite, Sprout Social, Buffer) to optimize posting schedules and maintainconsistency.
  
• Engage with industry influencers, partners, andcommunities to enhance brand credibility.
  
• Collaborate with marketing, sales, and contentteams to ensure alignment on lead generation strategies.
  
• Stay updated with social media trends,algorithms, and best practices to enhance outreach efforts.
  
• Report on campaign performance and providerecommendations for improvement.
  
• Increase organic audience growth acrossLinkedIn, Instagram, YouTube, and other key platforms.
  
• Boost engagement rates and interaction levels onsocial media posts and campaigns.
  
• Improve sentiment analysis scores to enhancebrand reputation and perception.
  
• Enhance B2B lead generation effectiveness byoptimizing outreach and targeting strategies.
  
• Track and optimize post performance usingdata-driven insights to refine content strategies.

Requirements

• Minimum 2 years of experience in social mediamanagement, digital marketing, or B2B lead generation .
• Strong knowledge of LinkedIn marketing, contentstrategies, and B2B audience engagement.
• Experience with social analytics tools (GoogleAnalytics, Sprout Social, Hootsuite, Brandwatch, or similar ).
• Proficiency in social media scheduling tools tostreamline content planning.
• Experience in running LinkedIn Ads, Twitter Ads,and paid social campaigns.
• Understanding of SEO and content marketingprinciples.
• Excellent copywriting, communication, andstorytelling skills.
• Basic knowledge of graphic design tools (Canva,Adobe Spark, or similar tools) .
• Ability to analyze data and optimize campaignsfor better engagement and conversion.
• Self-motivated, creative, and able to work in afast-paced B2B marketing environment.