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Social Media Specialist
Coingape
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We seek a dynamic Social Media Specialist to lead our social media strategy and drive engagement across platforms such as LinkedIn, Instagram, Twitter, YouTube, Telegram, Binance, and online communities. This role is ideal for someone with a strong journalism and digital marketing background and expertise in analytics and content creation.
Key Responsibilities
Social Media Strategy & Execution
- Develop and implement an effective social media strategy aligned with CoinGape s brand and goals.
- Create and maintain a social media content calendar to ensure consistent posting.
- Experiment with different content formats, including text, images, videos, and live streams, to maximize reach and engagement.
Content Creation & Management
- Collaborate with the editorial team to create engaging and shareable content tailored to each platform.
- Design and post basic graphics using tools like Canva or Adobe.
- Produce and manage multimedia content, including short videos, infographics, and reels.
Audience Engagement
- Actively monitor, respond to, and engage with followers across platforms.
- Foster community engagement in crypto-related forums, groups, and communities.
- Leverage trending topics and hashtags to boost engagement and visibility.
Analytics & Optimization
- Analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social.
- Track KPIs, including follower growth, impressions, reach, views, likes, and comments.
- Use insights to refine strategies and improve future campaigns.
Collaboration & Innovation
- Work closely with the SEO and content teams to ensure seamless alignment of social media efforts with broader marketing goals.
- Stay updated on emerging social media trends, tools, and best practices.
- Brainstorm and implement new initiatives to enhance brand visibility and audience engagement
Qualifications
- Proven experience in social media management and digital marketing.
- Background in journalism or related fields is preferred.
- Familiarity with tools for analytics and content creation.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark).
- Basic Understanding of AI tools for enhancing the content.
- A strong understanding of the crypto and blockchain industries is a plus.
- Excellent communication, organization, and time-management skills.
Why Join Us?
- Be Part of an Award-Winning Crypto Platform
- Opportunity to work with a growing brand in the Crypto media space.
- Collaborative and innovative work culture.
- Competitive compensation and benefits.
- Global Team & Culture
- Career Growth Opportunities
Employment Type: Full Time, Permanent
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What Coingape employees are saying about work life
based on 8 employees
Flexible timing
Monday to Saturday
Within city
Day Shift
Coingape Benefits
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