We are looking for a Content Writer & Social Media Specialist to craft engaging, high-quality content and drive our social media presence. This role is ideal for a creative, tech-savvy individual passionate about simplifying complex B2B technology topics and fostering online engagement.
Key Responsibilities:
Content Creation
Write and edit compelling blog posts, whitepapers, case studies, email campaigns, and landing pages aligned with Apica.ios messaging.
Simplify complex technical concepts into digestible, audience-appropriate content.
Collaborate with technical teams to gather insights and ensure content accuracy.
Social Media Management
Plan, create, and schedule content for Apica.ios social media channels (LinkedIn, Twitter, etc.) with a focus on B2B tech engagement.
Monitor and engage with followers to build brand awareness and relationships.
Analyze performance metrics to refine strategy and grow the companys online footprint.
SEO and Analytics
Optimize content for search engines to increase organic traffic and visibility.
Track and report on content performance using tools like Google Analytics, HubSpot, or similar platforms.
Collaboration
Work with the marketing team to align content strategy with overall business goals.
Support demand generation campaigns with targeted content and promotional ideas.
Qualifications:
Education and Experience
1-2 years of experience in content writing and social media management, preferably in B2B tech.
Degree in Marketing, Communications, English, or related field.
Skills
Excellent English written and verbal communication skills.
Proven ability to create content tailored to different buyer personas and sales funnels.
Familiarity with B2B marketing strategies and industry jargon.
Hands-on experience with social media platforms and tools (e.g., Hootsuite, Buffer).
Basic understanding of SEO principles and tools like SEMrush or Ahrefs.
Ability to manage multiple projects and deadlines effectively.
Nice to Have
Experience with graphic design tools (e.g., Canva, Adobe Suite).
Knowledge of digital performance monitoring or SaaS solutions.
Basic understanding of WordPress or similar CMS platforms.
What We Offer:
Competitive salary and benefits package.
A collaborative and innovative work environment.
Opportunities for professional growth and development.
A chance to make a real impact in the growing tech space.