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20 The Sleep Company Jobs

Sleep Company is hiring For Assistant Brand Manager role

2-7 years

₹ 4.5 - 9L/yr

Mumbai

1 vacancy

Sleep Company is hiring For Assistant Brand Manager role

The Sleep Company

posted 11d ago

Job Description

As an Assistant Brand Manager, you will play a key role in brand building, marketing campaigns, and product development. You will collaborate with cross-functional teams to enhance brand awareness, develop innovative sleep products, and drive business growth. This role requires creativity, strategic thinking, and strong project management skills.


Key Responsibilities

Brand Strategy & Marketing Execution

  • Assist in developing and executing brand strategies to drive awareness, engagement, and customer loyalty.
  • Support 360-degree marketing campaigns across digital, offline, and retail channels.
  • Ensure brand consistency in advertising, packaging, content, and communications.
  • Work with creative teams to develop compelling brand content for social media, websites, and ad campaigns.

New Product Development (NPD) & Innovation

  • Manage end-to-end product development, from concept to launch, ensuring alignment with brand vision.
  • Conduct market research to identify gaps, emerging trends, and consumer needs.
  • Collaborate with R&D, design, and manufacturing teams for product innovation.
  • Oversee packaging development, pricing strategies, and go-to-market execution.
  • Track product performance post-launch and drive continuous improvements.

Consumer Insights & Market Analysis

  • Conduct competitor analysis and consumer research to gain actionable insights.
  • Monitor sales performance, digital metrics, and customer feedback to refine brand strategies.
  • Identify growth opportunities based on industry trends and innovation.

Project Management & Cross-Functional Coordination

  • Manage project timelines, budgets, and execution across multiple initiatives.
  • Coordinate with sales, e-commerce, supply chain, and creative teams for smooth execution.
  • Work with external agencies and vendors for marketing, packaging, and product development.

Qualifications & Skills

  • Bachelors degree in Marketing, Business, Product Management, or a related field.
  • 2+ years of experience in brand management, marketing, or product development (consumer goods, sleep, or wellness industry preferred).
  • Strong knowledge of product development, branding, and consumer research.
  • Excellent analytical, project management, and communication skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • Proficiency in digital marketing, analytics tools, and market research platforms.
  • Passion for innovation, consumer brands, and the sleep industry.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Assistant Brand Manager roles with real interview advice

Top The Sleep Company Assistant Brand Manager Interview Questions

Q1. What are effective strategies for identifying customer personas and expanding the customer base?
Q2. What are the strategies for retention and remarketing?
Q3. What are customer journey engagement strategies?
View all 9 questions

What people at The Sleep Company are saying

Assistant Brand Manager salary at The Sleep Company

reported by 7 employees with 2-4 years exp.
₹5 L/yr - ₹11 L/yr
42% less than the average Assistant Brand Manager Salary in India
View more details

What The Sleep Company employees are saying about work life

based on 79 employees
64%
35%
68%
100%
Strict timing
Monday to Friday
No travel
Day Shift
View more insights

The Sleep Company Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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