The Marcom Avenue - Manager - Digital Marketing (4-7 yrs)

-A360degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.

- Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

Job Brief :

- We are seeking a Digital Marketing Manager ( Performance ) to manage and optimize our digital marketing campaigns across various channels.

- The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.

Key Responsibilities:.

- Plan and execute digital marketing campaigns across Google Ads (Search, Display, Shopping, Remarketing), Meta Advertising , Linkedin Advertising , social media advertising, and email marketing.

- Optimise campaigns to achieve key performance indicators including ROAS, CPA, and conversion rates.

- Collaborate with internal teams (creative, content, product) to develop effective marketing strategies aligned with business goals.

- Present campaign strategies, performance insights, and recommendations to stakeholders.

- Create and manage campaign plans using Excel for budgeting and forecasting purposes.

- Conduct A/B testing, analyse campaign performance, and implement optimizations to improve efficiency.

- Utilize analytics tools like Google Analytics4 and proprietary data to generate reports and insights.

- Stay updated with industry trends and best practices to continuously improve campaign performance.

Required Skills and Experience:.

- Minimum 5 years of experience in performance marketing with a strong understanding of Google , Meta , Linkedin , bing and E-Commerce platforms.

- Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e. , Flipkart, Amazon).

- Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.

- Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.

- Excellent communication and presentation skills to effectively convey complex information and strategies.

Preferred Skills:

- Experience in running and optimizing native ads.

- Knowledge of SEO principles and SEM strategies.

- Prior experience with CRM systems for customer segmentation and targeting.

Role Outline:

- Campaign Strategy: Develop and optimise performance-based marketing strategies across digital channels.

- Analytics and Reporting: Analyse campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.

- Ad Management : Optimise paid advertising campaigns to maximise return on investment.

- SEM : Conduct keyword research and optimise content for effective search engine marketing.

- A/B Testing: Perform tests to optimise campaign effectiveness and efficiency.

- Budget Management: Allocate and manage budgets across campaigns to ensure cost-effectiveness.

- Goal: Drive measurable results including increased website traffic, lead generation, and sales conversion through effective digital marketing campaigns.