The Marcom Avenue - eCommerce Marketing Manager (5-7 yrs)

About The Marcom Avenue:

- The Marcom Avenue is a leading marketing agency known for its innovative and data-driven approach.

- With nearly a decade of experience, they combine creativity with technology to deliver impactful marketing experiences.

- Their team thrives in a collaborative environment, fostering growth and success for both the agency and its clients.

About the Role:

- Are you a passionate and results-oriented Ecommerce Marketing Manager with a proven track record in managing marketplace and quick commerce campaigns? The Marcom Avenue is seeking a talented individual to join their growing team.

- In this exciting role, you will play a pivotal role in overseeing the development and execution of strategic marketing initiatives to drive sales and brand awareness across various online marketplaces and quick commerce platforms.

Responsibilities:

Marketplace & Quick Commerce Management:

- Coordinate with marketplace and quick commerce stakeholders to establish new product listings, optimize existing listings for organic search (SEO), and manage ad campaigns to maximize sales.

- Continuously monitor and analyze campaign performance data to identify opportunities for improvement and implement effective optimization strategies.

- Develop data-driven marketing campaigns and promotions tailored to marketplace and quick commerce audiences.

Data Analysis & Insights:

- Possess strong analytical skills to interpret data from various sources, including customer feedback, sales figures, and competitor information.

- Utilize data insights to develop strategies for improving sales performance, conversion rates, and overall customer satisfaction.

Inventory Management:

- Manage product inventory levels on marketplaces and quick commerce platforms to ensure continuous product availability.

- Collaborate with internal teams to maintain optimal inventory levels and facilitate timely order fulfillment.

Competitive Analysis:

- Conduct regular competitor analysis on online marketplaces and quick commerce platforms.

- Develop and implement strategies to stay ahead of the competition by monitoring competitor pricing, promotions, and market trends.

Reporting & Communication:

- Create comprehensive reports and analyses to track sales, marketing performance, and customer support activities.

- Utilize data-driven insights to inform strategic decision-making and identify areas for improvement.

- Maintain clear and consistent communication with internal teams (marketing, creative, product) to ensure seamless collaboration and project success.

Budget Management:

- Manage allocated budgets for marketplace and quick commerce campaigns, ensuring cost-effectiveness while maximizing return on investment (ROI).

Skills & Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

- Minimum of 5 years of experience in managing digital marketing campaigns for D2C clients on marketplaces and quick commerce platforms.

- Strong understanding of performance marketing metrics (ROAS, CPA, conversion rates) and optimization techniques.

- Excellent analytical and problem-solving skills with the ability to translate data insights into actionable strategies.

- Proven ability to manage multiple projects simultaneously and prioritize tasks effectively.

- Outstanding communication, interpersonal, and collaboration skills.

- Experience working in a fast-paced and dynamic agency environment.

- Certification in relevant marketplaces (e.g., Amazon Certified, Flipkart Certified) a strong plus