Brand Manager - Real Estate

Job Description: Brand Manager

Position Overview: We are seeking a highly motivated and detail-oriented Brand Manager to oversee the end-to-end planning and execution of marketing campaigns. The ideal candidate will possess strong financial planning skills, a meticulous attention to detail, and a flair for innovation, ensuring the brands consistent growth and recognition across all channels. This role requires someone who can manage cross-functional teams, budget effectively, and bring fresh ideas to every campaign.

Key Responsibilities:

1. Financial Planning & Budget Management

• Prepare and manage budget plans aligned with targeted revenue goals.
• Track brand-related expenditures across campaigns and ensure adherence to budgets.
• Execute ATL, BTL, and digital marketing tasks within allocated budgets.
• Monitor real-time expenses and make prompt decisions to optimize ROI.
• Provide weekly updates on budget vs. spends and ROI to developers.
• Maintain accurate budget records in the SFDC portal.

2. Campaign Planning & Workload Management

• Schedule project-wise tasks in alignment with agencies and designers.
• Create and manage task lists to meet launch timelines and distribute workloads efficiently.
• Align campaign tasks with cross-functional teams to ensure smooth execution.
• Present week-wise calendar plans to developers and stakeholders for alignment.
• Coordinate with vendors and agencies to ensure timely, high-quality deliverables.
• Train interns to assist with campaign management and execution.

3. Planning & Commitment to Deliver

• Present week-wise calendar plans to stakeholders for timely deliverables.
• Roll out creatives and collaterals according to fixed timelines.
• Ensure the on-time execution of all ATL, BTL, and digital marketing activities.
• Handle last-minute campaign launches with 100% deliverables.
• Manage the design and architect work with rendering and model-making agencies.

4. End-to-End Financial Control

• Develop budget plans and get conceptual approval from stakeholders.
• Ensure campaign tasks are executed within the allocated budget.
• Optimize costs while maintaining quality across all campaign activities.
• Monitor actual expenses and make necessary adjustments to improve ROI.
• Share weekly budget updates and track performance metrics.

5. Attention to Detail & Last-Mile Execution

• Ensure flawless campaign execution with attention to creative and messaging details.
• Review and approve campaign collaterals to maintain brand consistency.
• Conduct mock calls to ensure pre-sales readiness before campaigns go live.
• Obtain necessary approvals from stakeholders before releasing campaign materials.
• Double-check all collaterals with vendors before print and execution.

6. Innovation & Development

a) Salesforce Implementation

• Ensure the SFDC team is informed about upcoming project launches.
• Update campaign expenses in the Salesforce portal.
• Utilize Salesforce reports to measure campaign effectiveness and track customer profiles.
• Assist in developing campaign-related dashboards and reports.

b) Campaign Innovation

• Ensure uniqueness in communication for each campaign.
• Innovate OOH campaigns with creative elements such as lit logos and dynamic content.
• Develop premium collaterals like double gatefold brochures.
• Enhance customer experiences with festive site décor and well-planned events.
• Execute referral events to boost conversions and brand image.

c) Brand Ethos Consistency

• Follow a consistent roadmap for campaign launches.
• Ensure mandatory elements like RERA details are included in all communications.
• Maintain consistent brand ethos across all campaign materials.
• Deliver mandatory collaterals in a phased manner for each campaign.

d) Originality & Inspiration

• Ideate and conceptualize original campaign thoughts.
• Ensure campaigns are inspiring and resonate with the target audience.
• Use unique concepts to drive engagement and conversions.

7. Internal Processes & Discipline

a) Process & Discipline

• Ensure effective communication with cross-functional teams for smooth launches.
• Follow standard operating procedures to meet campaign deadlines.
• Conduct regular reviews with teams to evaluate performance and address challenges.
• Assist teams with billing processes, payment disbursements, and task closures.

b) Acting in the Developer’s Best Interest

• Obtain legally approved disclaimers for all campaigns.
• Follow brand guidelines across all communications.
• Ensure the consistent use of brand colors and logos.
• Optimize budgets to achieve the best results.
• Provide excellent brand management services tailored to client needs.

c) Clarity, Transparency & Delivery

• Provide clear communication on plans of action for launches.
• Assist teams in understanding and completing assigned tasks.
• Share transparent feedback and foster trust among team members.
• Monitor campaign progress and adjust processes as needed.

d) Motivation & Growth Opportunities

• Take on new tasks assigned by managers and supervisors.
• Train interns and delegate campaign tasks to ensure smooth execution.
• Manage vendor and agency alignment for LOI processes.
• Lead internal events and manage app content uploads.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management and marketing campaign execution.
• Strong financial acumen with budget management experience.
• Excellent communication and leadership skills.
• Proficiency in Salesforce and other campaign management tools.

Key Skills:

• Campaign Planning & Execution
• Financial Planning & Budget Management
• Innovation & Creativity
• Attention to Detail
• Cross-Functional Team Coordination
• Communication & Stakeholder Management
• Salesforce Implementation