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Brand Marketing Manager
The BIG Advantage
posted 1d ago
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Job Description
The Brand Marketing Manager will be responsible for developing and executing brand marketing strategies that enhance our brand identity, drive customer engagement, and support business objectives. This role requires a strategic thinker with a strong creative vision, excellent communication skills, and a deep understanding of brand management principles.
Key Responsibilities:
- Brand Strategy Development: Develop and implement comprehensive brand marketing strategies to build brand equity, increase market share, and achieve business goals.
- Campaign Management: Plan, execute, and manage integrated marketing campaigns across various channels (digital, print, social media, etc.) to drive brand awareness and customer engagement.
- Market Research: Conduct market research and analysis to understand customer needs, market trends, and competitive landscape. Use insights to inform brand strategy and campaign development.
- Brand Messaging: Ensure consistent and compelling brand messaging across all marketing materials and communication channels. Develop and maintain brand guidelines to ensure brand integrity.
- Creative Direction: Collaborate with creative teams to develop and produce high-quality marketing assets, including advertisements, promotional materials, and content for digital and offline channels.
- Partnerships & Sponsorships: Identify and manage strategic partnerships and sponsorships that align with brand objectives and enhance brand visibility.
- Performance Analysis: Monitor and analyze the performance of brand marketing initiatives using key performance indicators (KPIs). Provide insights and recommendations for optimization and improvement.
- Budget Management: Develop and manage the brand marketing budget, ensuring efficient allocation of resources and cost-effective execution of marketing activities.
- Team Collaboration: Work closely with cross-functional teams, including sales, product development, and public relations, to ensure alignment and coordination of brand marketing efforts.
- Event Planning: Oversee the planning and execution of brand-related events, trade shows, and promotional activities to enhance brand presence and engagement.
Qualifications:
- Education: Bachelor s degree in Marketing, Business, Communications, or a related field. Advanced degree or professional certification is a plus.
- Experience: 5+ years of experience in brand marketing or a related field, with a proven track record of successful brand management and campaign execution.
- Skills:
- Strong understanding of brand management principles and marketing strategies.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Excellent written and verbal communication skills, with the ability to craft compelling brand narratives.
- Strong creative and strategic thinking abilities, with attention to detail.
- Experience in managing budgets and working with cross-functional teams.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with design tools (e.g., Adobe Creative Suite) is a plus.
Employment Type: Full Time, Permanent
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