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45 The BIG Advantage Jobs

Brand Manager

The BIG Advantage

7-10 years

Guwahati

1 vacancy

Brand Manager

The BIG Advantage

posted 19hr ago

Job Role Insights

Key skills for the job

Digital Marketing Customer Service Social Media Marketing Project Management Market Research Brand Management

+ 3 more

Job Description

The Brand Manager for an FMCG (Fast-Moving Consumer Goods) company is responsible for overseeing the development, implementation, and management of brand strategies to ensure the growth and success of the brand in a competitive market. The role involves working closely with cross-functional teams to enhance the brand s positioning, drive sales, and maintain a strong relationship with consumers. The Brand Manager will also focus on brand visibility, consumer engagement, and ensuring consistent brand messaging across all touchpoints.

Key Responsibilities:

Brand Strategy & Planning:

Develop and implement effective brand strategies aligned with the overall business goals and consumer needs within the FMCG market.
Conduct market analysis, consumer research, and competitor analysis to identify opportunities for brand differentiation and growth.
Create short-term and long-term brand development plans that ensure profitability and competitive edge in the marketplace.

Brand Positioning & Communication:

Establish clear brand positioning, ensuring that the brand resonates with target consumers and maintains differentiation.
Craft consistent brand messaging that reflects the company s values and resonates with customers across different channels (traditional, digital, retail, etc.).
Work with the creative team to develop compelling advertising, promotional, and packaging content that aligns with the brands identity.

Product Portfolio Management:

Manage the entire product lifecycle, from development to market launch, ensuring the brand s products meet consumer expectations and market demands.
Coordinate with R&D and product development teams to innovate and optimize the product range based on consumer insights and trends.
Conduct regular assessments of existing products to ensure they are aligned with market expectations and profitability targets.

Marketing Campaigns & Promotions:

Plan and execute consumer and trade marketing campaigns, including promotions, events, and in-store activations, to increase brand visibility and drive sales.
Work closely with sales teams and retailers to implement in-store marketing strategies and improve product placement.
Analyze campaign performance to evaluate ROI and identify areas for improvement.

Consumer Insights & Market Trends:

Leverage consumer insights, sales data, and market trends to refine brand strategy and marketing initiatives.
Monitor and track competitor activities, consumer preferences, and industry trends to stay ahead of market shifts and adjust the brand strategy accordingly.
Use data analytics to forecast trends and make informed decisions regarding product development, pricing, and distribution strategies.

Budget Management & Forecasting:

Manage the brand s marketing budget, ensuring efficient allocation of resources across campaigns, product innovations, and promotional activities.
Provide accurate financial forecasts, track spending, and ensure marketing expenditures deliver maximum ROI.

Cross-functional Collaboration:

Collaborate with internal teams such as sales, product development, operations, and customer service to ensure seamless brand execution across all touchpoints.
Lead and work with external agencies (advertising, PR, media buying) to execute integrated marketing campaigns.
Coordinate with the supply chain and distribution teams to ensure product availability and timely delivery to the market.

Brand Health & Performance Tracking:

Track and analyze key brand performance indicators (KPIs) such as market share, brand awareness, consumer loyalty, and sales growth.
Use consumer feedback and data analytics to measure brand health and continuously optimize strategies.
Monitor social media, online reputation, and customer sentiment to gauge brand perception and address any negative feedback.

Leadership & Team Management:

Lead and mentor a team of marketing professionals, ensuring alignment with the company s overall brand objectives.
Foster a collaborative environment within the team, ensuring creativity and innovation in marketing approaches.

Qualifications:

Bachelor s degree or Master s degree or MBA preferred.
7+ years of experience in brand management, preferably within the FMCG sector.
Proven track record of managing brands and driving business growth in a competitive market.
Strong understanding of FMCG industry dynamics, consumer behavior, and market trends.
Experience in managing cross-functional teams and working with external agencies.
Excellent communication, negotiation, and leadership skills.
Proficiency in market research, consumer insights, and data analytics tools.
Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills:

Experience in digital marketing, social media strategies, and e-commerce platforms.
Knowledge of the latest FMCG marketing technologies and trends (e.g., automation, AI in marketing).
Strong project management and problem-solving abilities.
Familiarity with retail marketing, trade marketing, and distribution networks.

Working Conditions: