Marketing Manager

Roles and Responsibilities

• Develop and execute marketing strategies to drive brand awareness, product launches, and customer engagement across offline channels (BTL).
  
• Manage field marketing activities such as events, exhibitions, roadshows, and product demonstrations to reach target audiences.
  
• Collaborate with cross-functional teams to create effective marketing campaigns that align with business objectives.
  
• Analyze market trends and competitor activity to inform marketing decisions and optimize performance.
  
• Ensure timely execution of all marketing initiatives within budget constraints.
  

Desired Candidate Profile

• 2-7 years of experience in B2B/B2C marketing management or related field.
  
• Proven track record of developing successful marketing strategies that drive results.
  
• Excellent communication skills for effective collaboration with internal stakeholders and external partners.
  
• Strong understanding of direct marketing principles including lead generation techniques.