Content Lead

About Swiggy:

Founded in 2014, Swiggy is India s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Mumbai Foodie:

In 2024, Swiggy joined forces with Mumbai Foodie and all its verticals (rebranded to Servd). We are creating a digital guide to the F&B scene in Hyderabad to explore and recommend, film and write about restaurant openings, events, pop-ups, collaborations and more on Instagram. Through captivating imagery and engaging narratives, Hyderabad Servd will be all about the discovery and storytelling of Hyderabads F&B culture.

What will you work on?

• Create engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Hyderabad.
• Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
• Stay attuned to Hyderabads ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Stay in touch and maintain relationships with various stakeholders of the F&B industry - PR and Marketing teams, Brand teams, Chefs and Owners
• Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
• Respond actively to comments and engage with followers on Instagram to foster a sense of community.
• Collaborate with the internal team to brainstorm creative concepts and campaigns that resonate with the target audience.
• Participate in content planning meetings to contribute fresh ideas and strategies for optimising Instagram engagement.
• Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
• Adapt writing style to suit various Instagram formats, such as carousel posts, Stories, and Reels.

Who are we looking for:

• Someone who has a passion for food and a deep understanding of Hyderabads culinary landscape.
• Someone who has a minimum of 3 years of experience in writing for social media platforms, particularly Instagram.
• Someone who is a skilled writer with strong communication skills and a keen eye for grammar and language nuances. Must be able to craft clear and concise storylines or messages.
• Someone familiar with Instagrams features, trends, and best practices.
• Someone who possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law