SustainEdge Global - Manager - Business Development (7-10 yrs)

What We're Looking For:

- We are seeking a dynamic and results-driven Business Development Manager to drive growth and market expansion.

- The ideal candidate will be responsible for lead generation, market research, brand management, and digital marketing strategies to enhance business performance.

- The role demands expertise in sales, CRM management, and digital marketing tools, along with excellent communication and negotiation skills.

Qualification and Skill Sets:

- Bachelor's/master's degree in business, Marketing, or related field.

- Up to 10 years of experience in business development, sales, and digital marketing.

- Strong knowledge of CRM tools like ZOHO, LinkedIn Ads, SEO, and social media marketing.

- Excellent verbal and written communication skills.

- Proficiency in negotiation and client acquisition.

- Strong analytical mindset with hands-on experience in GA4 and data analytical tools.

- Ability to multitask, manage vendors, and lead campaigns effectively.

Key Roles and Responsibilities:

- Targeted Database Creation: Develop and maintain a high-quality database for potential business leads from UK, & USA & Africa region based on the management's requirements.

- Market Research & Trends: Analyse market trends, competitive landscape, and industry shifts to identify new opportunities.

- Lead Generation & Acquisition: Act as the single point of contact (SPOC) for new clients from lead generation to acquisition.

- Proposal & Agreement Handling: Draft and manage Service Level Agreements (SLAs), Letters of Intent (LOIs), and proposals.

- Bulk Email Campaigns: Plan and execute Email marketing campaigns, newsletters, and digital outreach strategies.

- LinkedIn Advertisement & Marketing: Run targeted LinkedIn ads and lead generation campaigns using LinkedIn Sales Navigator and LinkedIn Ads Manager.

- CRM & Data Management: Maintain CRM tools like ZOHO CRM to track leads, opportunities, and customer interactions and handle the lead nurturing phase to deliver utmost results in terms of converting leads into business.

- Website & Webpage Management: Handle website updates, webpage creation, and SEO optimization to enhance digital presence.

- SEO & SMM (Social Media Marketing): Implement and monitor SEO strategies, social media campaigns, and branding activities for engagement and lead generation.

- Content Creation: Develop high-quality technical (Accounting)blogs, marketing content, and sales collateral for social media and website.

- Internal & External Branding: Work on firm branding strategies to enhance visibility and employer branding initiatives.

- Agency & Vendor Management: Oversee social media agencies, content creators, and SEO agencies for successful marketing campaigns.

- Event & Interview Coordination: Ensure 4 interviews per month for "#Life at SEG" branding initiative.

- Analytical Tools & Insights: Utilize Google Analytics (GA4) and other analytical tools for data-driven decision-making.

- Sales & Negotiation: Stay updated with recent sales tools, lead conversion techniques, and negotiation strategies.

- Team Collaboration: Work closely with internal teams for smooth execution of business development initiatives