Marketing Head

Job Title: Marketing Head - Jewellery Industry

Experience: 12+ years in Marketing, preferably in the Jewellery or Luxury Goods industry

Industry: Jewellery / Retail

Job Summary:

We are seeking a dynamic and strategic Marketing Head to lead our brand s marketing initiatives in the jewellery industry. The ideal candidate will be responsible for developing and executing marketing strategies to enhance brand awareness, drive sales, and engage customers across multiple channels. This role requires a deep understanding of luxury marketing, digital trends, and consumer behavior in the jewellery market.

Key Responsibilities:

Brand Strategy & Positioning: Develop and execute marketing strategies to strengthen brand positioning in the jewellery market.

Digital Marketing & E-commerce: Oversee digital campaigns, social media, influencer collaborations, and website optimization to drive online engagement and sales.

Retail & Offline Marketing: Plan and execute in-store promotions, visual merchandising, and experiential marketing events.

Content & Campaign Management: Create compelling marketing campaigns, storytelling initiatives, and promotional content to enhance customer engagement.

Public Relations & Media: Build strong relationships with media, influencers, and industry leaders to enhance brand visibility.

Market & Consumer Insights: Conduct market research, analyze consumer behavior, and track industry trends to inform marketing strategies.

Advertising & Partnerships: Develop advertising strategies and collaborate with external agencies and brand partners for promotional activities.

Sales Support & Lead Generation: Work closely with the sales team to create marketing initiatives that drive conversions and revenue growth.

Budgeting & Performance Tracking: Manage marketing budgets, monitor campaign performance, and optimize ROI through data-driven decision-making.

Key Skills & Competencies:

Strong leadership and strategic planning abilities

Expertise in luxury and jewellery marketing trends

Proven experience in digital and social media marketing

Excellent communication and brand storytelling skills

Strong analytical skills with the ability to interpret market data

Knowledge of CRM, SEO, SEM, and digital advertising tools

Ability to collaborate with internal teams and external stakeholders

Qualifications:

Bachelors/Master s degree in Marketing, Business Administration, or a related field

12+ years of experience in marketing, preferably in the jewellery or retail industry

Proven track record of successful marketing campaigns and brand building