APJ Marketing Head

Who You ll Work With:

Arista seeks a dynamic and experienced marketing leader to partner with our Sales & Customer Engineering leaders in the Asia Pacific Japan region. The leader will be responsible for and driving our go-to-market strategy, execution of marketing programs and will partner with other GTM leaders on , strategic market analysis and planning to help drive sales initiatives across the region. This individual will enhance brand awareness, generate demand, and support revenue. The ideal candidate will be a metric-driven person that develops programs based on analysis of current market trends, new business drivers and opportunities. They will have a proven track record of working across time zones and cultures, managing a large geography (e.g. ASEAN, ANZ, Japan, Korea, Greater China, India), and excelling in at least two or more of the following areas: digital marketing, product marketing, brand strategy, demand generation, event marketing, and channel marketing.

What You ll Do:

Regional Strategy Development:

• Analyze, understand and recognize market segments trends across Asia Pacific Japan relevant to Arista s go-to-market strategy
• Understand key buyer personas and needs so marketing and sales campaigns can be crafted with the appropriate entry mechanisms and/or business justification
• Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives.
• Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities.
• Tailor global campaigns and initiatives to meet the regions unique needs.

Demand Generation:

• Lead efforts to generate leads, nurture prospects, and drive pipeline growth through integrated marketing campaigns.
• Collaborate with sales teams to ensure alignment and measure marketing ROI.

Brand Building:

• Increase brand visibility and reputation through localized brand strategies, PR initiatives, and thought leadership.
• Partner with corporate teams to adapt global messaging for regional audiences.

Digital Marketing:

• Develop and execute regional digital marketing efforts, including content marketing, SEO/SEM, and social media.
• Analyze performance metrics to optimize campaign effectiveness.

Channel and Partner Marketing:

• Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them.
• Engage in GTM activities with key strategic alliance/Technology partners to build mindshare.

Event Marketing:

• Identify the right roster of events to engage in based on targeted verticals, personas, propensity to buy etc.
• Oversee the planning and executing of regional events, webinars, and trade shows to engage customers and partners.

Cross-Functional Collaboration:

• Work closely with product and sales to ensure messaging consistency and alignment.
• Coordinate with global marketing teams to share best practices and leverage resources.

Team Leadership:

• Mentor an existing regional marketing team and raise the bar.
• Foster a culture of innovation, collaboration, and accountability.

Budget and Vendor Management:

• Manage regional marketing expenditure, ensuring efficient allocation of resources.
• Oversee relationships with external agencies and vendors.