National Sales Manager

Job Title: National Sales Manager

Reports To: CEO

Position Summary:

The role is primarily responsible for the commercial strategy and execution,

accurate sales planning and delivery of sale targets. This position involves

working closely with marketing, demand planning, salon and retail

operations to ensure seamless operations and financial KPI achievement.

KEY RESPONSIBILITIES:

Commercial Strategy and Planning:

• Develop and execute sales plan for retail and salon
• Achieve monthly, quarterly and yearly sales targets by doors and overall sales
• Create strategic growth plans by retailer and with key salon groups, identifying key building blocks and aligning with partners across all channels.
• Provide accurate net sales forecasting and delivery.
• Lead trade agreements and negotiations on trading terms.
• Oversee the demand plan process, ensuring accurate product forecasting.
• Collaborate with marketing on new launch forecasting.

Salon + Retailer Relationships and Operations:

• Hold regular and ongoing retailer and salon meetings.
• Identify new business opportunities and manage store refits, site allocations, and space management within retailers.
• Negotiate trading terms with retailers and salons regarding margin, payment terms, and staffing costs.

Distribution Development and Strategy:

• Evaluate current distribution and identify new opportunities for expansion.
• Plan and present accurate sales projections for new points of distribution.
• Conduct field visits to identify potential new salons and retail.

People Management and Leadership:

• Lead and develop the team, setting clear goals and building capabilities.
• Foster team development and build strong collaborative relationships internally and externally.
• Be out in field 90% of the time , spending 1:1 time with sales team, meeting salons and ensuring quality of salons opened.

WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE:

• Ability to work at both strategic and operational levels.
• Strong commercial acumen with excellent numeracy, analytical, and negotiating skills.
• Excellent communication skills, both written and verbal.
• Ability to work under pressure and meet tight deadlines.
• Experience in managing and developing team members.
• Demonstrates passion, commitment, learning agility, flexibility, and a proactive attitude.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Embraces the Aveda mission.