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SplashLearn - Assistant Manager - Growth & Retention Marketing (3-7 yrs)

3-7 years

SplashLearn - Assistant Manager - Growth & Retention Marketing (3-7 yrs)

SplashLearn

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Position: Assistant Manager- Growth & Retention Marketing

Experience: 3+ years

Qualification: Bachelor's/Master's in Marketing or related field

Location: Remote

Role & Responsibilities:

1.) CRM Strategy Development & Execution:

- Design and implement CRM strategies using platforms like Clevertap or MoEngage to boost customer engagement and retention.


- Manage cross-channel campaigns, monitor performance, and optimize based on data-driven insights. Stay updated on platform features and ensure efficient workflows.

2.) Email Marketing & Automation:

- Create and execute personalized email campaigns, using segmentation and automation tools.


- Develop responsive HTML templates and ensure cross-device compatibility.


- Automate onboarding, re-engagement, and nurturing workflows.

3.) Data Analysis & Reporting:

- Analyze customer data to generate actionable insights.


- Track key metrics, such as engagement and conversion rates, and conduct A/B testing to optimize campaigns.

4.) Customer Segmentation & Targeting:

- Segment customer base based on behavior and data patterns.


- Develop tailored strategies for each segment.

5.) Domain Health & Deliverability:

- Ensure optimal email deliverability by conducting regular health checks, monitoring sender reputation, and collaborating with IT teams to resolve deliverability issues.

Skills Required:

1.) Strong understanding of CRM principles, including segmentation, personalization, automation & setting goals.

2.) Proficiency in HTML/CSS for mail template customisation and responsive design.

3.) Ability to interpret data, generate insights, and make data-driven recommendations.

4.) Certifications in Clevertap or MoEngage platform are desirable but not required.


Functional Areas: Other

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What people at SplashLearn are saying

2.8
 Rating based on 3 Assistant Manager reviews

Likes

There is nothing to like

Dislikes

No future, irritating management, no employee centricity, management fools employee.

  • Skill development - Bad
  • +5 more
Read 3 Assistant Manager reviews

Assistant Manager salary at SplashLearn

reported by 8 employees with 1-6 years exp.
₹6.2 L/yr - ₹9 L/yr
6% less than the average Assistant Manager Salary in India
View more details

What SplashLearn employees are saying about work life

based on 44 employees
83%
100%
94%
67%
Flexible timing
Monday to Friday
No travel
Night Shift
View more insights

SplashLearn Benefits

Health Insurance
Team Outings
Cafeteria
Work From Home
Free Food
Job Training +6 more
View more benefits

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