SplashLearn - Customer Relationship Management/Growth & Retention Marketing Role (3-6 yrs)

Role & Responsibilities :

CRM Strategy Development and Execution:

- Develop and implement comprehensive CRM strategies using Clevertap, MoEngage, or similar platforms to enhance customer engagement and retention.

- Plan and execute targeted CRM campaigns across various channels including, push notifications, and email marketing.

- Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.

- Monitor campaign performance, analyze results, and iterate strategies for continuous improvement.

- Stay updated on platform enhancements and best practices to leverage new features effectively.

- Conduct regular audits of platform configurations and workflows to maintain data integrity and efficiency.

Email Marketing and Automation:

- Design and execute targeted email marketing campaigns using Clevertap, MoEngage, or similar platforms, leveraging segmentation and personalization features.

- Develop responsive HTML email templates and ensure compatibility across various devices and clients.

- Implement automated workflows for onboarding, nurturing, and re-engagement campaigns.

Data Analysis and Reporting:

- Extract and analyze customer data from Clevertap, MoEngage, or similar platforms to derive actionable insights and inform decision-making.

- Generate regular reports on key performance metrics, including campaign effectiveness, customer engagement, and conversion rates.

- Monitor trends and identify opportunities for optimization and growth based on data analysis.

- Conduct & analyze A/B testing, and implement improvement.

Customer Segmentation & Targeting:

- Identify customer data & behavior patterns to segment customer base and identify target groups

- Develop strategies to engage each segment

Domain Health Check and Deliverability:

- Conduct regular domain health checks to ensure optimal email deliverability and inbox placement.

- Monitor sender reputation metrics and implement strategies to maintain high deliverability rates.

- Collaborate with IT and deliverability teams to troubleshoot and resolve any deliverability issues.