The company is seeking a talented and experienced Senior Graphic Designer to join the team and play a pivotal role in defining and implementing the brand design language across all channels. This role will be responsible for creating compelling visual experiences that resonate with the target audience and effectively communicate the brands value proposition.
Responsibilities:
Develop and maintain a consistent brand identity and visual style guide, ensuring brand cohesion across all marketing materials, website, product interfaces, and other digital and print assets.
Collaborate with marketing and product teams to conceptualize, design, and produce a wide range of assets, including website mockups, landing pages, illustrations, infographics, presentations, social media graphics, and more.
Continuously explore and implement design trends, best practices, and innovative techniques to elevate the companys visual identity and user experience.
Manage the design process from ideation to final delivery, ensuring high-quality output and adherence to project timelines.
Conduct user research and usability testing to gather insights and optimize designs for maximum impact and user engagement.
Contribute to the development of design systems and pattern libraries to ensure consistent and scalable design implementation across the organization.
Qualifications:
4-5 years of proven experience as a Graphic Designer, ideally in a B2B tech company or industry-related field.
Proficiency in industry-standard design tools such as Figma, Adobe Illustrator, CorelDraw, Photoshop, and Premiere Pro.
Strong understanding of website design principles, typography, color theory, and layout design.
Excellent problem-solving skills and the ability to translate complex concepts into visually appealing and easy-to-understand designs.
Familiarity with responsive design and the ability to create designs optimized for various devices and platforms.
Excellent communication and collaboration skills, with the ability to present and articulate design concepts effectively.
A portfolio showcasing strong conceptual thinking, creativity, and attention to detail in design execution.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.