Web Analytics Specialist

Role Overview:
We are seeking a proactive and detail-oriented Web Analytics Specialist to support the website experimentation and broader web analytics initiatives. This role involves working with business teams to conduct analyses based on requests, uncovering insights from customer journeys, identifying pain points, and proactively recommending areas for improvement. Expertise in Adobe Analytics is essential for success in this role.

Key Responsibilities:

• Business-Focused Analysis: Partner with business teams to understand their needs and conduct data analyses to answer specific questions and inform decision-making.
• Customer Journey Analysis: Analyze customer journeys to identify pain points, patterns, and opportunities for optimization.
• Proactive Insights: Continuously monitor website performance and proactively identify areas for improvement, supported by data-driven insights.
• Web Analytics Expertise: Leverage Adobe Analytics to uncover actionable insights, track key performance metrics, and generate detailed reports.
• Collaboration: Work closely with the Experimentation and Conversion Rate Analytics Lead to align analyses with overall optimization strategies and business objectives.
• Reporting & Presentations: Present findings and actionable recommendations to business teams and stakeholders in a clear and concise manner.

Required Skills and Experience:

• Strong experience in web analytics, with expertise in Adobe Analytics.
• Proven ability to analyze customer journeys and identify pain points and opportunities for improvement.
• Experience working with business teams to gather requirements and conduct tailored analyses.
• Strong communication and presentation skills to deliver insights and recommendations effectively.
• Ability to work independently and proactively identify areas for improvement based on data trends.

Nice to Have:

• Experience with other web analytics or experimentation tools such as Google Analytics, Adobe Target, or similar platforms.
• Familiarity with website satisfaction surveys and integrating findings into analysis.
• Knowledge of web development and technical aspects of analytics implementation.