Adobe Analytics Specialist - Reporting & Dashboard (2-6 yrs)

About the Role :

We are seeking a skilled Adobe Analytics Analyst to join our dynamic team.

The ideal candidate will have a strong foundation in digital analytics, with a focus on Adobe Analytics.

This role will involve collaborating with our onshore team to identify opportunities, optimize digital experiences, and drive data-driven decisions.

Responsibilities :

Data Analysis and Insights :

- Leverage Adobe Analytics to extract meaningful insights from website and app data.

- Conduct in-depth analysis of user behavior, conversion rates, and other key metrics.

- Identify trends, patterns, and anomalies to inform data-driven strategies.

Reporting and Dashboards :

- Develop and maintain accurate and insightful reports and dashboards.

- Customize reports to meet specific business needs and track key performance indicators (KPIs).

- Automate reporting processes to increase efficiency and reduce manual effort.

Customer Journey Analysis :

- Utilize Adobe Analytics to analyze customer journeys across multiple channels.

- Identify pain points, drop-off points, and opportunities for optimization.

- Recommend data-driven strategies to improve customer experiences.

Collaboration and Communication :

- Collaborate closely with the onshore team to align on goals, share insights, and address issues.

- Effectively communicate complex technical concepts to both technical and non-technical audiences.

- Present findings and recommendations in a clear and concise manner.

Technical Skills :

- Proficiency in Adobe Analytics, including data collection, processing, and analysis.

- Experience with Adobe Analytics reporting, dashboards, and segmentation.

- Strong understanding of web analytics concepts, such as page views, sessions, and conversions.

- Familiarity with SQL and other data querying languages.

- Knowledge of data visualization tools (e.g, Tableau, Power BI) is a plus.

Preferred Qualifications :

- Experience with Adobe Customer Journey Analytics (CJA) is a significant advantage.

- Strong problem-solving and analytical skills.

- Ability to work independently and as part of a team.

- Excellent attention to detail and accuracy.

- Flexibility to work in an overlapping shift with the onshore team (until 12 PM EST)