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Tredence Analytics Solutions - AEP Developer - Adobe Journey Optimizer (4-9 yrs)

4-9 years

Tredence Analytics Solutions - AEP Developer - Adobe Journey Optimizer (4-9 yrs)

Tredence

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Job Description :


Key Responsibilities :


- Set up and optimize dataflows to manage data ingestion from various systems like CRMs, data warehouses, and web applications.


- Enable Streaming Ingestion and manage Batch Ingestion workflows for diverse data types.


- Configure data sources for ingestion using tools like Adobe Data Collection Tags (Web SDK, and Mobile SDK) to capture interaction data in real time.


- Build and maintain Unified Profiles by implementing Identity Stitching using Identity Graphs to merge data from multiple sources.


- Ensure accuracy and scalability of profile data with Identity Namespace


- Create complex audience segmentation logic based on real-time and historical data for marketing and customer engagement campaigns.


- Activate audience segments across connected destinations like ad platforms, email services, and analytics tools.


- Design, develop, and deploy event-driven customer journeys for multi-channel campaigns (email, SMS, push notifications, and more).


- Configure data sources and event triggers in AJO to dynamically personalize customer experiences in real time.


- Integrate and manage dynamic content fragments to enable scalable and personalized communications. Set up reusable templates for email


- Configure email channels, manage SMS channel configurations and push notification services to enable multi-channel delivery.


- Conduct accessibility testing, litmus testing, and ensuring email deliverability and smoke tests to validate journey configurations and ensure a seamless user experience.


Qualifications :


- 3+ years of hands-on experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).


- Proficiency in configuring AEP schemas, datasets, and dataflows for data ingestion and management.


- Expertise in Identity Resolution and managing unified customer profiles in AEP.


- Experience with audience segmentation, activation, and destination management in AEP.


- Strong understanding of AJO channel configuration (Email, SMS, push notifications) and journey orchestration.


- Configure and manage the Offer Decision Engine within Adobe Journey Optimizer to deliver dynamic, contextually relevant offers in real-time


- Familiarity with Adobe Web SDK and Mobile SDK for real-time data capture and synchronization.


- Knowledge of IP warming, litmus testing, and accessibility testing for email campaigns.


- Strong proficiency in SQL and data querying for segmentation and reporting.


Preferred Qualifications :


- Adobe Certified Expert in Adobe Experience Platform (AEP) or Adobe Journey Optimizer (AJO).


- Background in industries such as retail and e-commerce with complex customer journey requirements.


- Experience working with data governance, compliance, and security best practices in a marketing technology context.


Functional Areas: Other

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What people at Tredence are saying

What Tredence employees are saying about work life

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88%
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Flexible timing
Monday to Friday
No travel
Day Shift
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Tredence Benefits

Work From Home
Health Insurance
Free Food
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Job Training
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